Campaign India Team
Nov 11, 2009

Clarification: ITC Vivel Ultra Pro shampoo business

In Campaign India's issue dated 5 November, we carried a feature 'Taproot, BBDO: A Year On' which said that Taproot India has bagged the ITC Vivel Pro Ultra Pro Shampoo business. Law & Kenneth has sent a clarification on the news item which reads thus:

Clarification: ITC Vivel Ultra Pro shampoo business

In Campaign India's issue dated 5 November, we carried a feature 'Taproot, BBDO: A Year On' which said that Taproot India has bagged the ITC Vivel Pro Ultra Pro Shampoo business. Law & Kenneth has sent a clarification on the news item which reads thus:

 
"For the record, Law & Kenneth India would like to clarify that it is still the agency and continues to be the agency for ITC Vivel Ultra Pro Shampoo. However, Taproot India has worked on a project for the mentioned brand. All communication duties on this particular brand still rest with Law & Kenneth India," said Jiten Bhagat, vice president, Law & Kenneth Kolkata.

 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

14 hours ago

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

19 hours ago

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.

21 hours ago

The future belongs to the curious

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.