In Campaign India's issue dated 5 November, we carried a feature 'Taproot, BBDO: A Year On' which said that Taproot India has bagged the ITC Vivel Pro Ultra Pro Shampoo business. Law & Kenneth has sent a clarification on the news item which reads thus:
"For the record, Law & Kenneth India would like to clarify that it is still the agency and continues to be the agency for ITC Vivel Ultra Pro Shampoo. However, Taproot India has worked on a project for the mentioned brand. All communication duties on this particular brand still rest with Law & Kenneth India," said Jiten Bhagat, vice president, Law & Kenneth Kolkata.