CLA appoints Kay Khoo as chief innovations officer

Creativeland Asia has appointed Kay Khoo as chief innovations officer. Khoo joins the agency as part of the senior management team and his role within the organisation encompasses leading design and technology based initiatives.

On the appointment, Sajan RaJ Kurup, founder and creative chairman, Creativeland Asia, said, “I was looking for someone who is not jaded by traditional advertising. In Kay I found this person who is as passionate as me about the ability of design and technology to influence the future of brands. Everyday we are moving further and further away from the outdated traditional agency model. We are in the midst of restructuring and making investments towards getting the right kind of people to lead these initiatives.”

Khoo said, “I'm excited by the prospects of being able to influence change. Since inception, Creativeland has been nurturing a brilliant creative culture and is an exciting place to be at, where the young creative culture is all ready to create meaningful changes to brand conversations of the future. I see the opportunity to strengthen this further through design and innovations within the culture.”

Prior to joining Creativeland, Khoo was the co-founder of Kyoorius. He has also worked with  Addikt and Figtree Design.