Campaign India Team
Feb 06, 2020

Citroën parks media mandate with Mediacom

Agency's Bengaluru office to handle the account

Image courtesy: Autocarindia.com
Image courtesy: Autocarindia.com
Mediacom has bagged the media mandate of Citroën India. The Citroën brand is a part of Groupe PSA and will hit Indian roads in 2020. 
 
Mediacom has been working on the brand since its entry into India. The agency will be responsible for the media strategy, planning, buying and implementation for all media from its office in Bengaluru. 
 
Navin Khemka, CEO, MediaCom South Asia, said, “Groupe PSA is an iconic brand and it is an honour to be associated with them. We are excited to launch the Citroën brand in India, in the category which is now getting totally redefined with the new launches. We are confident to craft a stellar success story with them in the dynamic Indian automobile market.”
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Instagram launches Reels in India

India is the fourth country, after Brazil, Germany and France, where this new format is being tested.

10 hours ago

Club Mahindra gets Ayushmann Khurrana to reminisce ...

Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team

10 hours ago

Deepika Warrier to join Diageo India as CMO

Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.