Campaign India Team
Feb 06, 2020

Citroën parks media mandate with Mediacom

Agency's Bengaluru office to handle the account

Image courtesy: Autocarindia.com
Image courtesy: Autocarindia.com
Mediacom has bagged the media mandate of Citroën India. The Citroën brand is a part of Groupe PSA and will hit Indian roads in 2020. 
 
Mediacom has been working on the brand since its entry into India. The agency will be responsible for the media strategy, planning, buying and implementation for all media from its office in Bengaluru. 
 
Navin Khemka, CEO, MediaCom South Asia, said, “Groupe PSA is an iconic brand and it is an honour to be associated with them. We are excited to launch the Citroën brand in India, in the category which is now getting totally redefined with the new launches. We are confident to craft a stellar success story with them in the dynamic Indian automobile market.”
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

17 hours ago

Scroll-stopping or scroll-past? The 2.5-second ad ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

17 hours ago

CloudTV enters India’s CTV ad market with Magnite ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.