Mediacom has bagged the media mandate of Citroën India. The Citroën brand is a part of Groupe PSA and will hit Indian roads in 2020.
Mediacom has been working on the brand since its entry into India. The agency will be responsible for the media strategy, planning, buying and implementation for all media from its office in Bengaluru.
Navin Khemka, CEO, MediaCom South Asia, said, “Groupe PSA is an iconic brand and it is an honour to be associated with them. We are excited to launch the Citroën brand in India, in the category which is now getting totally redefined with the new launches. We are confident to craft a stellar success story with them in the dynamic Indian automobile market.”
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