Campaign India Team
Feb 06, 2020

Citroën parks media mandate with Mediacom

Agency's Bengaluru office to handle the account

Image courtesy: Autocarindia.com
Image courtesy: Autocarindia.com
Mediacom has bagged the media mandate of Citroën India. The Citroën brand is a part of Groupe PSA and will hit Indian roads in 2020. 
 
Mediacom has been working on the brand since its entry into India. The agency will be responsible for the media strategy, planning, buying and implementation for all media from its office in Bengaluru. 
 
Navin Khemka, CEO, MediaCom South Asia, said, “Groupe PSA is an iconic brand and it is an honour to be associated with them. We are excited to launch the Citroën brand in India, in the category which is now getting totally redefined with the new launches. We are confident to craft a stellar success story with them in the dynamic Indian automobile market.”
Source:
Campaign India

Related Articles

Just Published

10 hours ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

15 hours ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

15 hours ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

15 hours ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.