Citizen Dentsu partners Delhi govt for anti child labour campaign

Citizen Dentsu, Dentsu India’s specialized division for social communications is partnering the Government of Delhi for the latter’s campaign against child exploitation, 'Time for Change'.

'Time for Change' is a joint venture of the Department of Women and Child Development and Labour Department, Government of NCT of Delhi. As part of this association, Citizen Dentsu has conceived and developed a 360-degree, multimedia social welfare campaign to create greater awareness about children's rights in general and against child labour in particular.

The campaign was inaugurated by chief minister of Delhi, Sheila Dikshit in the capital on the occasion of Universal Children’s Day on Friday, November 20, 2009.

Sandeep Goyal, chairman, Dentsu India said, "Targeted at employers and the public at large, ‘Time for Change’ strives to generate mass empathy, inspiring citizens to become a change agent and curb child exploitation. Given Citizen Dentsu’s expertise in the realm of social communication, we are delighted to work closely with the Government of Delhi towards making Delhi, a city free of child labour."