CII appoints Vaishnavi as public relations agency

Confederation of Indian Industries (CII) has appointed public relations agency Vaishnavi Corporate Communication. The appointment follows CII's decision to consolidate its communications mandate across various regions, which will encompass its operations both nationally and internationally. The agency will work with CII's media team towards getting coverage for the chamber. Vaishnavi has in the past worked with CII on specific events like the India-Africa Summit. Confirming the development, Chandrajit Banerjee, Director General, CII said, “We believe that as an organization Vaishnavi Corporate Communications has all the key factors to deliver on the strategic needs of the communication programmes of CII. As CII continues its efforts to consolidate its strategic position in nation building and pursue our theme of 'India @ 75: The Emerging Agenda', Vaishnavi will play an important role in reaching out to our key stakeholders.”