The first list of shortlists for the 2019 edition of the Campaign India Digital Crest Awards have been announced.
The awards will be held on 12 June in Mumbai.
The jury for the awards this year:
- Amit Tolani, VP - marketing, Ceat Tyres
- Anuj Sharma, head of marketing, Xiaomi India
- Anvesha Poswalia, senior brand manager - digital, Asian Paints
- Kanika Mittal, head of LCS, North and East - Twitter
- Mairu Gupta, senior director - content and media distribution. NBA India
- Manisha Colaco, VP and head, media and digital, Star Sports
- Nadia Chauhan, CMO and JMD, Parle Agro
- Prasad Sangameshwaran, managing editor, Campaign India
- Priyanka Gandhi, associate director and head, integrated marcom, Colgate-Palmolive
- Sagar Boke, head of marketing and business head - spices, Tata Chemicals
- Taru Kapoor, GM - India, Tinder and Match Group
The award seeks to identify and reward the most engaging, creative and effective campaigns across digital media.
| Entry Category | Entry Title | Entrant Company | Brand |
| Advergaming | When India Dared To Stare | Madison Media | MTV India |
| Apps - Mobile Apps | Mangaldeep Puja, Bhajan, Mantra | Untitled Interactive | Mangaldeep Agarbattis |
| Apps - Mobile Apps | When India Dared To Stare | Madison Media | MTV India |
| Apps - Online Apps | The Voice- 24 x 7 Open Mic Auditions | Sparkt | Star Plus |
| Augmented Reality | Experiencing your favourite characters through Augmented Reality | Sparkt | Star Plus |
| Augmented Reality | Pujor Face - Augmented Reality Face Filters for Durga Puja | Sangbad Pratidin | Sangbad Pratidin |
| Augmented Reality | AR Filters - Diwali Campaign | 22Feet Tribal Worldwide | Tanishq |
| Augmented Reality | CADBURY VALENTINE DAY | Tyroo | Cadbury |
| Augmented Reality | Mahindra XUV3OO launch – BLINK TO EXPERIENCE | Interactive Avenues - Reprise Network Company | XUV300 |
| Best content on an OTT platform | ALTBalaji | White Rivers Media | ALTBalaji |
| Best use of digital personal assistant | The Magic Christmas Tree | Times Internet | Syska LED |
| Best use of digital personal assistant | ŠkoBot - Skoda’s very own AI powered Chatbot | PHD media | Skoda Auto India |
| Content Community | Photo OK Please | Rage Communications Pvt. Ltd. | Tata Trucks |
| Content Community | #SingForFootball | Magnon eg+ | SonyLiv |
| Content Community | Shielding your loved ones | Madison Media | Royale Health Shield |
| Content Community | Ultima Abhi toh aur chalega | Madison Media | Ultima Protek |
| Content Community | Beyond Frames | WATConsult | Panasonic |
| Content Community | How Castrol Activ brought communities together to #ProtectWhatYouLove | Interactive Avenues - Reprise Network Company | Castrol Activ |
| Digital Craft - Art Direction/Communication in digital Design | Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin | BBH India | Star Sports Pro Kabaddi League |
| Digital Craft - Art Direction/Communication in digital Design | American Tourister Swagpack banks on mobile video to challenge the true icons of swag | Interactive Avenues - Reprise Network Company | American Tourister |
| Digital Craft - Art Direction/Communication in digital Design | Nerolac’s ‘chamak’ urges consumers to take the leap of faith – from objects to homes. | Interactive Avenues - Reprise Network Company | Nerolac paints |
| Digital Craft - Best Use of Design and Navigation | Bas Phoonk Hi Toh Maarni Hai | Madison Media | MTV India |
| Digital Craft - Best Use of Design and Navigation | The M-Powering Banner | Madison Media | MTV India |
| Digital Craft - Best Use of Design and Navigation | Gotcha! | Madison Media | MTV India |
| Digital Craft - Best Use of Design and Navigation | Kuch Apna Sa | Madison Media | Godrej Nest |
| Digital Craft - Best Use of Design and Navigation | Too Yumm! pops open a new packet with a digital identity | Interactive Avenues - Reprise Network Company | Too Yumm! |
| Digital Craft - Best Use of Design and Navigation | Asian Paints enters E-commerce Segment | Interactive Avenues - Reprise Network Company | Asian Paints |
| Digital Craft - Best use of Interaction Design in Online or Mobile Apps | Arena Animation Website | Togglehead | Arena Animation |
| Digital Craft - Best use of Interaction Design in Online or Mobile Apps | Color with Asian Paints | Moonraft Innovation Labs | Asian Paints |
| Digital Craft - Best use of Interaction Design in Online or Mobile Apps | Reaching Contractors Innovatively | Madison Media | Adhesives |
| Digital Craft - Best Writing | Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin | BBH India | Star Sports Pro Kabaddi League |
| Digital Craft - Best Writing | BookMyShow - Children’s Day | BBH Communications India Pvt. Ltd. | BookMyShow |
| Digital Craft - Best Writing | Maggi Special Masala | BBH Content Studio, BBH India | Maggi |
| Digital Craft - Best Writing | Bluechip toh banta hai! | Sparkt | Mahindra Mutual Fund |
| Digital Craft - Best Writing | Ek Se Bhale DoBBH Content Studio, BBH IndiaMaggi & Nescafe | ||
| Display | The M_ss_ng 'I' Campaign | Madison Media | Tata Salt |
| Display | Kuch Apna Sa | Madison Media | Godrej Nest |
| Display | Khul Ke Khao | Madison Media | Polycrol |
| Display | Ultima Abhi toh aur chalega | Madison Media | Ultima Protek |
| Display | Havells Brand Campaigns | Havells India Limited | Havells |
| Display | Display - Fortune Rice Bran Health Oil | 1702 Digital | Fortune Foods |
| Display | M&S Bra fit Challenge | Isobar | Retail |
| Display | Use of weather based AI banner to drive sales | Isobar | Bobbi Brown India |
| Display | Marazzo’s display campaign gets their competition face to face with their dominant side. | Interactive Avenues - Reprise Network Company | Marazzo |
| Display | Dhani - Phone Se Loan | Madison Media | Dhani |
For more information visit www.campaignindiacrest.com or write to [email protected] or [email protected]
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