Campaign India Team
Jun 03, 2019

CIDCA 2019: First set of shortlists revealed

Event to be held on 12 June in Mumbai

CIDCA 2019: First set of shortlists revealed
The first list of shortlists for the 2019 edition of the Campaign India Digital Crest Awards have been announced.
 
The awards will be held on 12 June in Mumbai. 
 
The jury for the awards this year:
  • Amit Tolani, VP - marketing, Ceat Tyres
  • Anuj Sharma, head of marketing, Xiaomi India
  • Anvesha Poswalia, senior brand manager - digital, Asian Paints
  • Kanika Mittal, head of LCS, North and East - Twitter
  • Mairu Gupta, senior director - content and media distribution. NBA India
  • Manisha Colaco, VP and head, media and digital, Star Sports
  • Nadia Chauhan, CMO and JMD, Parle Agro
  • Prasad Sangameshwaran, managing editor, Campaign India   
  • Priyanka Gandhi, associate director and head, integrated marcom, Colgate-Palmolive  
  • Sagar Boke, head of marketing and business head - spices, Tata Chemicals
  • Taru Kapoor, GM - India, Tinder and Match Group 
The award seeks to identify and reward the most engaging, creative and effective campaigns across digital media.       
 
Entry Category Entry Title Entrant Company Brand
Advergaming When India Dared To Stare Madison Media MTV India
       
Apps - Mobile Apps Mangaldeep Puja, Bhajan, Mantra Untitled Interactive Mangaldeep Agarbattis
Apps - Mobile Apps When India Dared To Stare Madison Media MTV India
       
Apps - Online Apps The Voice- 24 x 7 Open Mic Auditions Sparkt Star Plus
       
Augmented Reality Experiencing your favourite characters through Augmented Reality Sparkt Star Plus
Augmented Reality Pujor Face - Augmented Reality Face Filters for Durga Puja Sangbad Pratidin Sangbad Pratidin
Augmented Reality AR Filters - Diwali Campaign 22Feet Tribal Worldwide Tanishq
Augmented Reality CADBURY VALENTINE DAY Tyroo Cadbury
Augmented Reality Mahindra XUV3OO launch – BLINK TO EXPERIENCE Interactive Avenues - Reprise Network Company XUV300
       
Best content on an OTT platform ALTBalaji White Rivers Media ALTBalaji
       
Best use of digital personal assistant The Magic Christmas Tree Times Internet Syska LED
Best use of digital personal assistant ŠkoBot - Skoda’s very own AI powered Chatbot PHD media Skoda Auto India
       
Content Community Photo OK Please Rage Communications Pvt. Ltd. Tata Trucks
Content Community #SingForFootball Magnon eg+ SonyLiv
Content Community Shielding your loved ones Madison Media Royale Health Shield
Content Community Ultima Abhi toh aur chalega Madison Media Ultima Protek
Content Community Beyond Frames WATConsult Panasonic
Content Community How Castrol Activ brought communities together to #ProtectWhatYouLove Interactive Avenues - Reprise Network Company Castrol Activ
       
Digital Craft - Art Direction/Communication in digital Design Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin BBH India Star Sports Pro Kabaddi League
Digital Craft - Art Direction/Communication in digital Design American Tourister Swagpack banks on mobile video to challenge the true icons of swag Interactive Avenues - Reprise Network Company American Tourister
Digital Craft - Art Direction/Communication in digital Design Nerolac’s ‘chamak’ urges consumers to take the leap of faith – from objects to homes. Interactive Avenues - Reprise Network Company Nerolac paints
       
Digital Craft - Best Use of Design and Navigation Bas Phoonk Hi Toh Maarni Hai Madison Media MTV India
Digital Craft - Best Use of Design and Navigation The M-Powering Banner Madison Media MTV India
Digital Craft - Best Use of Design and Navigation Gotcha! Madison Media MTV India
Digital Craft - Best Use of Design and Navigation Kuch Apna Sa Madison Media Godrej Nest
Digital Craft - Best Use of Design and Navigation Too Yumm! pops open a new packet with a digital identity Interactive Avenues - Reprise Network Company Too Yumm!
Digital Craft - Best Use of Design and Navigation Asian Paints enters E-commerce Segment Interactive Avenues - Reprise Network Company Asian Paints
       
Digital Craft - Best use of Interaction Design in Online or Mobile Apps Arena Animation Website Togglehead Arena Animation
Digital Craft - Best use of Interaction Design in Online or Mobile Apps Color with Asian Paints Moonraft Innovation Labs Asian Paints
Digital Craft - Best use of Interaction Design in Online or Mobile Apps Reaching Contractors Innovatively Madison Media Adhesives
       
Digital Craft - Best Writing Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin BBH India Star Sports Pro Kabaddi League
Digital Craft - Best Writing BookMyShow - Children’s Day BBH Communications India Pvt. Ltd. BookMyShow
Digital Craft - Best Writing Maggi Special Masala BBH Content Studio, BBH India Maggi
Digital Craft - Best Writing Bluechip toh banta hai! Sparkt Mahindra Mutual Fund
Digital Craft - Best Writing Ek Se Bhale DoBBH Content Studio, BBH IndiaMaggi & Nescafe  
       
Display The M_ss_ng 'I' Campaign Madison Media Tata Salt
Display Kuch Apna Sa Madison Media Godrej Nest
Display Khul Ke Khao Madison Media Polycrol
Display Ultima Abhi toh aur chalega Madison Media Ultima Protek
Display Havells Brand Campaigns Havells India Limited Havells
Display Display - Fortune Rice Bran Health Oil 1702 Digital Fortune Foods
Display M&S Bra fit Challenge Isobar Retail
Display Use of weather based AI banner to drive sales Isobar Bobbi Brown India
Display Marazzo’s display campaign gets their competition face to face with their dominant side. Interactive Avenues - Reprise Network Company Marazzo
Display Dhani - Phone Se Loan Madison Media Dhani
 
For more information visit www.campaignindiacrest.com or write to cidca@haymarket.co.in or avinash.bhakre@haymarket.co.in
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
You will never unsee Jif's man-squirrel in new spots from Publicis
Premium
1 day ago

You will never unsee Jif's man-squirrel in new ...

The creative shop launched a double campaign with Jif and Smuckers.

Premium
Bobo and Bladder adventure through Elvie's funny ads about female incontinence
Premium
1 day ago

Bobo and Bladder adventure through Elvie's funny ...

Tech start-up wants women with incontinence to know they are not alone.

Premium
The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Premium
1 day ago

The scent of a gamer: Lynx tie-in with Xbox debuts, ...

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Premium
Sofa story sparkles in Fevicol's diamond jubilee commercial
Premium
1 day ago

Sofa story sparkles in Fevicol's diamond jubilee ...

Watch the film conceptualised by Ogilvy here