CIDCA 2014: ibs, Maxus win Agency of the Year, HUL is Client of the Year

PHD bags two Platinum awards

May 22, 2014 02:43:00 PM | Article | Campaign India Team

ibs and Maxus bagged the 'Agency of the Year' award at the Campaign India Digital Crest Awards that took place at Bluefrog, Mumbai on 21 May.

ibs bagged a Platinum, six Gold, three Silver and a Bronze, while Maxus bagged four Gold awards and seven Silver and Bronze awards each. 

ibs' Platinum win came for entry titled ‘The world’s first Twitter Banking’ in the Media Innovation category. The agency bagged Golds for work done for Kotak Mahindra Bank in the 'Viral Marketing Campaign' category, 'Use of Social Media in a Campaign' category, 'Online Marketing' category and 'Digital Strategy' category. Other Gold wins came for Old Spice in the ‘Integrated’ category and P&G Shiksha in the category titled 'Social Cause supported by a corporate/brand'. 

Maxus' Gold wins came for ‘Hero Mileage – thoda aur’ in the 'Display' category,  ‘Taking Ramlila Maidan to 1.5 million users' in the 'SMS/IVR' category,  Tanishq My Expression in 'Use of Social Media in a Campaign' and for Tata Tea Gold in 'Social Cause supported by a corporate/brand'.

PHD was another big winner on the night as the agency bagged two Platinum, three Gold and three Silvers. PHD's Platinum wins came for ‘Kan Khajura Teshan’ in the 'Mobile –SMS/IVR' category and the Media Innovation category. The entry also bagged Golds in the 'Long Term Strategy' and 'Showcase' categories. The agency's third Gold came for 'Vlog-on' in the Blog category.

Grey Digital bagged three Golds, two Silvers and two Bronze. The Gold wins came for entry titled 'India plays BQC' in Media Innovation, Mobile Apps, and Advergaming categories.

Digital Law & Kenneth won two Gold, two Silver and a Bronze. The Gold wins came for ‘Half Stories – Doing it right’ in the ‘Online Video’ category and in the ‘Integrated’ category. 

Madison Media Pinnacle bagged two Golds. Its entry for Halls 'Mobile Breathemills' in the ‘Mobile Display’ category bagged one, while the other win came in the category 'Social Cause supported by a corporate/brand'.

Interactive Avenues also bagged a Gold apart from five Silver and three Bronze awards on the night. The Gold win came in the ‘Search’ category, for the agency's entry titled ‘Housefull’.

Blink Digital also bagged a Gold for KFC’s 'WOW@25' the ‘Mobile Apps’ category.

Winners by category:

AwardCategoryEntrant NameEntry Title
BRONZESearchIsobar IndiaKENT Online Shopping Festival With Google: #KENTGOSF
BRONZESearchFCB UlkaTata Housing: How did India buy homes online? 
SILVERSearchInteractive AvenuesThere's Always a first time with eBay
GOLDSearchInteractive AvenuesBookmyshow: Housefull
    
AwardCategoryEntrant NameEntry Title
BRONZEDisplayGrey DigitalVolkswagen Polo: Kicking Up a Storm
BRONZEDisplayDigital Law & KennethMorphy Richards - Smart Ideas For Your Home
SILVERDisplayMaxus Global Tata Sumo Gold: India’s first simulated test drive in a banner using voice 
SILVERDisplayInteractive AvenuesClub Mahindra
GOLDDisplayMaxus Global Hero Mileage -  Thoda Aur
    
AwardCategoryEntrant NameEntry Title
SilverLoyaltyibsWorld’s first bank built through a social loyalty program: Kotak Jifi
SilverLoyaltyPHD IndiaBrooke Bond: Good Life Club
SilverLoyaltyHansa Customer EquityWestside: Rewind and Replay
    
AwardCategortEntrant NameEntry Title
BRONZEBlogMaxus Global Wrangler Denims Not Just Another FB Page
SILVERBlogPHD IndiaHUL: Be Beautiful
GOLDBlogPHD IndiaHUL: Vlog-On!
    
AwardCategoryEntrant NameEntry Title
BRONZEWebsite (Corporate / Brand)Indigo ConsultingAsian Paints Website
BRONZEWebsite (Corporate / Brand)ibsCromaretail.com - Building India's first Omni channel retail experience
BRONZEWebsite (Corporate / Brand)Interactive AvenuesBedBathMore.com: Less than 20 seconds
    
AwardCategoryEntrant NameEntry Title
BRONZEWebsite (Campaign)WATConsult
Tata Chemicals: HumanTouchofChemistry.com
BRONZEWebsite (Campaign)Maxus Global Tanishq My Expression -Product Research = Marketing campaign
SILVERWebsite (Campaign)KarmatechLava Iris 504Q Motion Gesture Microsite
SILVERWebsite (Campaign) DigitasLBi BBC Media Action: Shaping Demands and Practice
    
AwardCategoryEntrant NameEntry Title
BRONZEWebsite (Campaign)WATConsult
Tata Chemicals: HumanTouchofChemistry.com
BRONZEWebsite (Campaign)Maxus Global Tanishq My Expression -Product Research = Marketing campaign
SILVERWebsite (Campaign)KarmatechLava Iris 504Q Motion Gesture Microsite
SILVERWebsite (Campaign) DigitasLBi BBC Media Action: Shaping Demands and Practice
    
AwardCategoryEntrant NameEntry Title
BRONZEMobile-WAP sitesThmbstrk - Indigo ConsultingAsian Paints Mobile Site
SILVERMobile-WAP sitesMaxus IndiaCenter fresh Gum charades - Taking Dumbcharades to the masses!
    
AwardCategoryEntrant NameEntry Title
BRONZEMobile DisplayVserv Digital ServicesSamsung Galaxy S4 Launch
BRONZEMobile DisplayMaxus Global Tata Sky: 8 PM match Vs 8 PM traffic
SILVERMobile DisplayInteractive AvenuesMicromax Canvas Doodle 2
GOLDMobile DisplayMadison Media PinnacleHalls Mobile Breathemills: Breathe The Change
    
AwardCategoryEntrant NameEntry Title
BRONZEMobile-SMS/IVRMaxus Global Tata Sumo Gold: India’s first simulated test drive in a banner using voice 
SILVERMobile-SMS/IVRMaxus Global Arrow: 1 Missed Call = 3 Clicks
GOLDMobile-SMS/IVRMaxus Global Tata Tea: Taking Ramlila Maidan to 1.5 mn users 
PLATINUMMobile-SMS/IVRPHD IndiaHUL: Kan Khajura Teshan
    
AwardCategoryEntrant NameEntry Title
BRONZEViral marketing campaignIsobar IndiaBritish Airways: Go further to get closer
SILVERViral marketing campaignFlying Cursor InteractiveFox Traveller: The Walking Dead
GOLDViral marketing campaignibsKotak Jifi: World’s first bank built through referrals
    
AwardCategoryEntrant NameEntry Title
BRONZEMedia InnovationMaxus Global Tata Sky -Making Complex Simple and Simple Magical
SILVERMedia InnovationMaxus, GurgaonNokia Lumia 720: The Great Escape – Mobile reality show
SILVERMedia InnovationFCB UlkaSaridon: Filmi Headache Meter
GOLDMedia InnovationGrey DigitalCadbury India: India plays BQC
PLATINUMMedia InnovationPHD IndiaHUL: Kan Khajura Teshan
PLATINUMMedia InnovationibsKotak Jifi: The world's first Twitter banking
    
AwardCategoryEntrant NameEntry Title
BronzeUse of social media in a campaignFoxyMoronMaybelline New York: Baby Lips Kiss Song
SilverUse of social media in a campaignibsOld Spice: Building a Mantastic brand through social media in less than 3 months
SilverUse of social media in a campaignFlying Cursor InteractiveFox Traveller: The Walking Dead
SilverUse of social media in a campaignIgnitee Digital Services Pvt. Ltd.BhaagMilkhaBhaag
SilverUse of social media in a campaignDigital Law & KennethTata Capital Half Stories: The Journey of Doing Right
GoldUse of social media in a campaignMaxus Global Tanishq Mia My Expression -Product Research = Marketing campaign
GoldUse of social media in a campaignibsKotak Jifi: Building the world's first social media bank
    
Sr NoCategoryEntrant NameEntry Title
BRONZEApps (Mobile app)Social WavelengthApollo Hospitals: Emergency 24x7
BRONZEApps (Mobile app)Isobar IndiaReebok Race The City
BRONZEApps (Mobile app)Interactive AvenuesMahindra Adventure: Get Lost
GOLDApps (Mobile app)Blink DigitalKFC WOW@25
GOLDApps (Mobile app)Grey DigitalCadbury India: India Plays BQC
    
AwardCategoryEntrant NameEntry Title
BRONZEApps-Online AppsKuliza Technologies Myntra Digital Treasure Hunt
BRONZEOnline AppsiContractShoppers Stop: Perfect for me – A like-based catalogue
SILVEROnline AppsDigital Law & KennethIdea M-ID
SILVEROnline AppsibsOld Spice: An app that launched the world's first user driven ad campaign
SILVEROnline AppsMaxus Global Azva -Vows For You – A New Tradition in Indian Wedding
    
AwardCategoryEntrant NameEntry Title
BRONZEAdvergamingKarmatechMakemytrip: A DIFFERENT SWITZERLAND
SILVERAdvergamingEverest Brand SolutionsSabTV: SABurbia.com
GOLDAdvergamingGrey DigitalCadbury India: India Plays BQC
    
AwardCategoryEntrant NameEntry Title
BRONZEOnline VideoFoxyMoronL'Oréal Paris ‘Stay Rooted
SILVEROnline VideoPHD IndiaTreSemme - Ramp Ready Hair
GOLDOnline VideoDigital Law & KennethTata Capital Half Stories: The Journey of Doing Right
    
AwardCategoryEntrantEntry Title
SILVERDigital Craft - Best WritingInteractive AvenuesMahindra Spark the Rise - Winning Over With Good News
    
AwardCategory CodeEntrantEntrant Name
BronzeOnline MarketingIgnitee Digital Services Pvt. Ltd.Famebox WebChef
BronzeOnline MarketingMaxus Global Arrow Sale: 1 Missed Call = 3 Clicks
BronzeOnline MarketingGrey DigitalStar Movies: Life of “I” – Reliving Life of Pi
BronzeOnline MarketingDigital RepublikAsian Heart Institute: Fit2Run Hearts
SilverOnline MarketingMaxus Global Tanishq My Expression 2: Product Research = Marketing Campaign
SilverOnline MarketingGrey DigitalCadbury India: India Plays BQC
GoldOnline MarketingibsKotak Jifi: Building the world's first social media bank
    
AwardCategoryEntrantEntry Title
SilverIntegratedGrey DigitalCadbury India India Plays BQC
SilverIntegratedInteractive AvenuesTanishq - Confessions of the bride
GOLDIntegratedDigital Law & KennethTata Capital Half Stories – The Journey of Doing Right
GOLDIntegratedibsOld Spice Mantastic Man
    
AwardCategoryEntrantEntry Title
BRONZEDigital StrategyMaxus Global Tata Sky - Making Complex Simple and Simple Magical
SILVERDigital StrategyMaxus Global Tanishq My Expression -Product Research = Marketing campaign
GOLDDigital StrategyibsKotak Jifi - Launching the world's first Social Media bank
    
AwardCategoryEntrantEntrant Name
SILVERLong-term strategySocial WavelengthApollo Hospitals: 360 Degree Approach on Social Media
SILVERLong-term strategyEverest Brand SolutionsSAB TV: SABurbia.com
GOLDLong-term strategyPHD IndiaHUL: Kan Khajura Teshan
    
AwardCategoryEntrantEntry Title
SILVERExperientialKarmatechMYNTRA STYLE RUN
    
AwardCategoryEntrantEntrant Name
GOLDShowcasePHD IndiaHUL: Kan Khajura Teshan
    
AwardCategoryEntrantEntrant Name
BronzeSocial cause supported by a corporate/brandSocial WavelengthApollo Hospitals: Blood Connections
BronzeSocial cause supported by a corporate / brandInteractive AvenuesMicromax- Can Gift Happiness
SilverSocial cause supported by a corporate / brandIndigo Consulting & Leo BurnettWHO: Donate Your Caller Tune
GoldSocial cause supported by a corporate / brandMadison Media PinnacleHalls: Breathe The Change
GoldSocial cause supported by a corporate / brandibsP&G Shiksha The world's first Social Community managed by underrpivileged
GoldSocial cause supported by a corporate / brandMaxus Global Tata Tea: Taking Ramlila Maidan to 1.5 million users.

Full table of winners by agency.

AgencyPlatinumGoldSilverBronze
Blink Digital 1  
Digital Law & Kenneth 221
Digital Republik   1
DigitasLBi  1 
Everest Brand Solutions 2 
FCB Ulka  11
Flying Cursor  2 
Foxymoron   2
Grey Digital 322
Hansa Cequity  1 
ibs1631
iContract   1
Ignitee Digital  11
Indigo Consulting  12
Interactive Avenues 153
Isobar   3
Karmatech  21
Kuliza Technologies   1
Madison Media 2  
Maxus 477
PHD233 
Social Wavelength  12
Vserv Digital   1
WATConsult   1