Campaign India Team
Dec 29, 2009

Chitralekha partners with Autocar India

Chitralekha is launching Autocar Gujarati, a Gujarati edition of the auto magazine, Autocar India.

Chitralekha partners with Autocar India

Chitralekha is launching Autocar Gujarati, a Gujarati edition of the auto magazine, Autocar India.

Starting with a magazine-within-magazine format ranging between 8 to 16 pages, it will be circulated with the flagship brand Chitralekha every month. Mitrajit Bhattacharya, president and publisher, Chitralekha Group said this move is part of a larger plan to launch Autocar Gujarati as a standalone magazine sometime in the future. "But that will depend on the success of this format of Autocar Gujarati," he added.

With a separate cover and format similar to Autocar India, Autocar Gujarati will reach over 240,000 affluent Gujarati homes who are amongst the largest buyers of premium cars in India. They will now have access to contributions by noteworthy auto writers namely Hormazd Sorabjee, Shapur Kotwal, and Ajit Dalvi, among others.

Bhattacharya further added, "The auto industry promises great returns from a P1 market like ours and there is no better way of delivering the same than associating with Autocar India. With Hormazd and his team reviewing new car brands in India month after month, I am sure Autocar Gujarati will soon become the final word on car purchase amongst affluent Gujaratis. We will monitor the success of the 8 pager closely, which should ideally lead to launch of an independent magazine."
 
Hormazd Sorabjee, editor, Autocar India, said, "We are delighted to partner with Chitralekha and share our content with a discerning Gujarati audience. Chitralekha readers can look forward to the same scoops, news and reviews that has made Autocar India the last word on all things automotive."

Source:
Campaign India