Campaign India Team
Nov 14, 2019

Children's Day: Campaigns that caught our attention

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Children's Day: Campaigns that caught our attention
Children's Day is the the latest cause for celebration for brands as social media and our inbox are abuzz with initiatives for the occasion.  
 
We take a look at some of the efforts here.
 
Adani Group
 
Adani Group's film brings out a message about the aged population on Children’s Day. It showcases how the the elderly need as much care as our children.
 
 
Ford India
 
Continuing with its safety initiative, Ford rolled out a comic book titled 'Discover More with Ford'.  The comic book inspires readers to be the change they wish to see in making travel safe – for drivers and pedestrians. Using its EcoSport, the comic highlights a day in the life of Dia - the lead character and how she never fails to follow traffic rules. Her courteous behaviour throughout the story makes her a role model for the kids travelling with her.
 
 
Ford will also organise on-ground engagement zones to sensitise kids on the significance of road safety with games like Spot the Hazards, Kaun Banega Safety Champion and Ditches & Bridges. 
 
Free Press Journal
 
The Free Press Journal changed its masthead to 'Free Child Journal' as it wanted to draw the nation’s attention to issues that deserve to be addressed. Conceptualised by Taproot Dentsu, this follow the publication changing its masthead to 'Free Sports' and 'Free Food' earlier this year.  
 
 
Star Sports
 
Star Sports' message for Children's Day features Virat Kohli. Kohli appeals to parents to allow their kids to go outdoor and play. This message will be followed by one which features Kohli shown playing outdoors with children.
 
 
SBI Life Insurance
 
SBI Life Insurance associated with Muskan Foundation’s founder, Dipti Gandhi to support the cause of ‘equal education’ for children having multiple disabilities with visual impairment (MDVI) under SBI Life’s digital property #DilBacchaTohSabAccha.
 
 
Vodafone
 
Vodafone urged parents to disconnect with technology and phones to connect with their children and give them their undivided attention through their #LookUp campaign. The storyline builds on a new version of A-B-C and what they mean to the kids today. 

Source:
Campaign India

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