Barclays Premier League club Chelsea FC has announced Wipro as its digital and IT partner.
Wipro will look to create digital and technology experiences on-ground as well as a digitally. The partnership was launched at Cobham on 3 September with Jose Mourinho (manager) and players John Terry (captain), Oscar and Falcao meeting representatives from Wipro.
Christian Purslow, managing director, Chelsea FC, said, "Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do. We plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro’s expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport. It is also exciting for to enter into a global partnership with Wipro given their significant presence and brand coverage in India - a market where we have passionate supporters and where there is great potential to further build our fan base."
Rajan Kohli, SVP and global head, Wipro Digital, added, "Chelsea FC is renowned for its commitment to excellence and developing a passionate fan base across the world. Their confidence in Wipro Digital is a testament of our value proposition for global sports and gaming entities. Our unique 'Customer Journey Engineering' methodology will enable Chelsea FC to continue to be a preeminent digital brand."
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