Campaign India Team
Sep 04, 2015

Chelsea FC announces Wipro as new digital and IT partner

Announcement comes soon after news on Manchester United's partnership with HCL Technologies

Chelsea FC announces Wipro as new digital and IT partner
Barclays Premier League club Chelsea FC has announced Wipro as its digital and IT partner. 
 
Wipro will look to create digital and technology experiences on-ground as well as a digitally. The partnership was launched at Cobham on 3 September with Jose Mourinho (manager) and players John Terry (captain), Oscar and Falcao meeting representatives from Wipro.
 
Christian Purslow, managing director, Chelsea FC, said, "Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do. We plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro’s expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport. It is also exciting for to enter into a global partnership with Wipro given their significant presence and brand coverage in India - a market where we have  passionate supporters and where there is great potential to further build our fan base."
 
Rajan Kohli, SVP and global head, Wipro Digital, added, "Chelsea FC is renowned for its commitment to excellence and developing a passionate fan base across the world. Their confidence in Wipro Digital is a testament of our value proposition for global sports and gaming entities. Our unique 'Customer Journey Engineering' methodology will enable Chelsea FC to continue to be a preeminent digital brand."
 
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Publicis parts ways with employee following ...

Holding company parted ways with Tom Goodwin after he tweeted about pandemic.

7 hours ago

Manan Shah joins Chimp&z Inc to head client services

Moves from AdLift where he also headed client services

11 hours ago

Havas Q2 organic revenue dives 18%

Asia-Pacific records sharp declines, but healthcare is a bright spot.

11 hours ago

In reverse decision, Vivo set to leave as IPL lead ...

Amid a public outcry over Chinese-Indian tensions, reports say Vivo is now likely to quit as lead sponsor of the tournament.