Campaign UK Team
Sep 27, 2019

Paddy Power gets Jose Mourinho for 'don't think you're special'

Watch the film conceptualised by VCCP here

Paddy Power enlists the 'Special One' Jose Mourinho for a tongue-in-cheek spot promoting its daily jackpot.
 
Alongside a tidal wave of nods to his 19-year career as a football manager, the ad follows Mourinho as he lives his "special" life, from pruning the hedges to feeding his dog. There’s even a cheeky reference to the time he hid in a laundry basket to escape a two-match ban at Chelsea.
 
However, the three-time Champions League-winning manager is deflated to find his daily jackpot win is less than extraordinary as the game is won by players every night.
 
(This article first appeared on CampaignLive.co.uk)
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Instagram launches Reels in India

India is the fourth country, after Brazil, Germany and France, where this new format is being tested.

19 hours ago

Warc Media Awards 2020: Havas Media's Charu ...

Only Indian on the 15-member list

21 hours ago

Club Mahindra gets Ayushmann Khurrana to reminisce ...

Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team

21 hours ago

Deepika Warrier to join Diageo India as CMO

Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.