Paddy Power enlists the 'Special One' Jose Mourinho for a tongue-in-cheek spot promoting its daily jackpot.
Alongside a tidal wave of nods to his 19-year career as a football manager, the ad follows Mourinho as he lives his "special" life, from pruning the hedges to feeding his dog. There’s even a cheeky reference to the time he hid in a laundry basket to escape a two-match ban at Chelsea.
However, the three-time Champions League-winning manager is deflated to find his daily jackpot win is less than extraordinary as the game is won by players every night.
(This article first appeared on CampaignLive.co.uk)