Campaign UK Team
Sep 27, 2019

Paddy Power gets Jose Mourinho for 'don't think you're special'

Watch the film conceptualised by VCCP here

Paddy Power enlists the 'Special One' Jose Mourinho for a tongue-in-cheek spot promoting its daily jackpot.
 
Alongside a tidal wave of nods to his 19-year career as a football manager, the ad follows Mourinho as he lives his "special" life, from pruning the hedges to feeding his dog. There’s even a cheeky reference to the time he hid in a laundry basket to escape a two-match ban at Chelsea.
 
However, the three-time Champions League-winning manager is deflated to find his daily jackpot win is less than extraordinary as the game is won by players every night.
 
(This article first appeared on CampaignLive.co.uk)
Source:
Campaign India

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