The Work
Campaign UK Team
Sep 27, 2019

Paddy Power gets Jose Mourinho for 'don't think you're special'

Watch the film conceptualised by VCCP here

Paddy Power enlists the 'Special One' Jose Mourinho for a tongue-in-cheek spot promoting its daily jackpot.
 
Alongside a tidal wave of nods to his 19-year career as a football manager, the ad follows Mourinho as he lives his "special" life, from pruning the hedges to feeding his dog. There’s even a cheeky reference to the time he hid in a laundry basket to escape a two-match ban at Chelsea.
 
However, the three-time Champions League-winning manager is deflated to find his daily jackpot win is less than extraordinary as the game is won by players every night.
 
(This article first appeared on CampaignLive.co.uk)
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

VCCP bags global creative account for Wimbledon
Advertising
Mar 17, 2025

VCCP bags global creative account for Wimbledon

Publicis Groupe appoints global ECD
Advertising
Apr 08, 2025
Charlotte Rawlings

Publicis Groupe appoints global ECD

LinkedIn picks network for $97 million global media account
Advertising
Apr 02, 2025
Beau Jackson

LinkedIn picks network for $97 million global media ...

MMGB: Paddy Power calls for sponsors to stop 'bastardising' football shirts
The Work
Jul 22, 2019
Simon Gwynn

MMGB: Paddy Power calls for sponsors to stop ...

Just Published

Gratitude List: What are indie agencies thankful for in 2025?
Advertising
17 hours ago
Shannon Tellis

Gratitude List: What are indie agencies thankful ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.

Media fragmentation: The unfair opportunity marketers are missing out on
Media
22 hours ago
Ritz Malik

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.

Media’s year of reset and recalibration
Media
23 hours ago
Shannon Tellis

Media’s year of reset and recalibration

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.

Shark Tank India returns to television, chasing cultural scale
Advertising
23 hours ago
Vinita Bhatia

Shark Tank India returns to television, chasing ...

Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.