Cheil Worldwide SW Asia has beefed up its interactive team in India. Chardrashekhar B. Mhaskar has been brought in as general manager and Manav Narula as client services director. .
Commenting on the appointments, Alok Agrawal, chief operating officer, Cheil Worldwide SW Asia said, “Interactive function is a key aspect to Cheil’s service offering and growth. We believe the future of a brand is only secure if it continues to enhance its LifeShare™ in the consumer’s life. Globally and in India, we are highly focused on developing a deeper brand-consumer bond by Energising Brands via multiple avenues of engagement, online and on ground. Our interactive solutions will drive engagement through Social Media and Mobile platforms. To take this vision forward, I am pleased to welcome Shekhar and Manav into the Cheil team.”
Mhaskar joins Cheil from Dun & Bradstreet. He was part of the the agency's digital marketing team for India. He has also worked with OgilvyOne, where he was the digital head.
Narula, meanwhile is back for his second stint at the agency. He comes in from Religare Technova. He has also had a stint with Indiatimes shopping.