Cheil Worldwide SW Asia appoints Vivek Dutta as vice president planning

Prior to this, Dutta was vice president and national planning head at Hakuhodo Percept

Apr 03, 2012 01:50:00 PM | Article | Campaign India Team

Cheil Worldwide SW Asia has announced the appointment of Vivek Dutta as vice president planning. Dutta joins Cheil after spending almost five years at Hakuhodo Percept where he was vice president and national planning head.

Confirming his appointment, Alok Agrawal, chief operating officer, Cheil Worldwide SW Asia, said, "Vivek has the right credentials to provide the required momentum in the planning function. His experience across diverse categories from automotive to consumer electronics; to health, lifestyle and sports; to social development, makes for the perfect choice of a seasoned partner for the Cheil India team."

Commenting on the development, Dutta added, “It’s a great time to be a part of Cheil. Contrary to popular belief Cheil is not just a Samsung agency. The intention here is to exponentially grow to be one of the top agencies in India. The fact that in the past few months Cheil has acquired a slew of varied business is a testimony for this. My intention is to be a part of this movement and provide momentum for growth.”

Dutta has been in the industry for over a decade and a half and has had extended brand experience in the automotive sector having worked on the Maruti Suzuki range comprising The Grand Vitara, WagonR, A-Star and M800; as well as Suzuki Motorcycles. Dutta has also worked for JWT in the past and in brand and marketing functions at Dainik Bhaskar, LNJ Bhilwara Group (Mayur Suitings) and Mahindra & Mahindra. He has also worked with Daikin, Carrier, Panasonic, Sharp, Toshiba, Sony and the like in both the HVAC and consumer electronics categories. Other career brands include Yakult, Hindware, Sukam Power Solutions, Unicharm, Citizen Watches, Top Ramen noodles, UNICEF, ILO, GAIL, Apollo Tyres, ESPN Star Sports among others.