Raahil Chopra
Jun 27, 2011

Cheil Worldwide creates TVC for Samsung’s new LED range

WATCH the TVC here

Cheil Worldwide creates TVC for Samsung’s new LED range

Samsung has launched a new range of Edge LED TVs, for which Cheil Worldwide SW Asia has created a new TVC.

The film for the Samsung LED television brings out the features of the television with a man shown jumping out of a building and landing on the roof of a car. While he's show jumping the voiceover brings out features that include brightness, colours, action and design. The film ends with a shot of the LED television.
Watch the TVC (story continues below)



Commenting on the TVC, Alok Agrawal, chief operating officer, Cheil WW, SW Asia, said, "The Samsung Edge LED TV is the ultimate in viewing technology that the consumer can buy and enjoy.  All the features the television provides lead to the campaign idea of creating a tech-edge visual spectacle. The Samsung Edge LED TV offered another unique opportunity to take leadership in flat panel TVs to a new level and provided us with another platform to further the perception that TV = Samsung. In fact, this innovative technology makes even the form factor more visually stunning.”

The film has been produced by Roopak Saluja, Kirk Dias, Axel Lerner and Payal Arora from Bang Bang Films.
Client: Samsung
Agency: Cheil Worldwide (Delhi)
National creative director: Elvis Sequeira
Creative director: Shiva Kumar
Art director: Dinkar Porwal
Client servicing: Santhosh H.S.
Production Company: Bang Bang Films
Director: Justin Dickel
DOP: Simon Coull
Produced by: Roopak Saluja, Kirk Dias, Axel Lerner and Payal Arora
Assistant directors: Abhijeet Chhabra and Jatin Shah
Editor: Harshal Thakur
Post production manager: Vivan Chopra
Post Production: Pixion (Mumbai)
Music: Clinton Cerejo
Wardrobe: Sanjna Shah and Shrushti Donde

Campaign India

Related Articles

Just Published

4 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

5 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

6 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

6 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing