Cheil hires Neeraj Bassi

Cheil India has announced the appointment of Neeraj Bassi as chief growth officer. Bassi moves from Havas Group, where he was chief growth officer.

 

This is his second stint at the agency, having worked as chief strategy officer between April 2016 and October 2017.

 

He will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.

 

Jasani said, “We are all geared up for the next chapter in Cheil India’s growth story.  We are uniquely positioned as a business connected agency that offers an integrated result-oriented offering of various services to our clients. The presence of veterans like Neeraj helps us take this value proposition forward with our clients and deliver high-impact work that benefits the bottom line of our client."

 

Bassi said, “It's great to be back at Cheil, the agency that has always believed in creating integrated work for its clients. In my last stint, I focused on the Samsung business and was part of the team that did the big flagship launches. This time, as the head of non-Samsung business, I am looking forward to taking the learnings to other clients across mainline, digital, retail, activation, and e-commerce. I'm really excited to be back in a business role after a long time."

 

In a career spanning 25 years, he has also worked with Ogilvy, Wunderman Thompson, and TNS along with independent stints.