Cheil India has announced the elevation of Sanjeev Jasani as chief operating officer. Jasani was previously chief digital officer.
Jasani takes over the COO position from Atika Malik. Malik, who had joined the agency in 2017 as chief strategy officer, has been handed back that role.
According to a statement from the agency, "A leadership transition was necessary as a key step while we work to position Cheil as the number one digitally led private marketing solutions company. Cheil is committed to highest creative and technological innovation standards and we are actively working to deliver long-term business value to our clients."
Jasani said, “In my time as chief digital officer, I have literally seen the transformation of Cheil India into a digital power house. I feel honoured that that the organisation has put its faith in me to lead them into the future. In my view digital can no longer be a vertical in the agency and has to be a part of the agency fabric as a horizontal, stretching across various aspects of the clients’ business from communications to commerce. It is important that we take responsibility and ownership for the success of our clients’ business and help them grow in a highly competitive and difficult environment. I look forward to my new role in making Cheil one of the go to agencies in India.”