Charlotte Tilbury has introduced Rulebook for Brides, a five-part content series created in partnership with Nykaa to bring wedding-focused beauty guidance to brides across India. The campaign marks a significant moment for the global luxury beauty brand in the Indian market, pairing Charlotte Tilbury’s established artistry with the cultural vibrancy of Indian weddings. The series is fronted by Indian actress Sobhita Dhulipala, who has been announced as the brand’s beauty muse in India.
Founded by president, chairwoman and chief creative officer Charlotte Tilbury MBE, the company has built its international profile through a combination of celebrity associations, editorial artistry and digital-first storytelling. With Rulebook for Brides, the brand aims to localise this approach for an Indian audience by aligning beauty content with the rituals and aesthetics of contemporary wedding celebrations. The collaboration with Nykaa strengthens this positioning by tapping into the platform’s reach among beauty consumers in India.
The campaign explores five distinct wedding moments, each reflecting recurring themes in bridal routines such as complexion preparation, eye makeup techniques, lip colour selection and long-wear product application. Instead of using step-by-step tutorials, the series contextualises beauty choices within the emotional arc of a wedding, presenting makeup as both functional and expressive.
Dhulipala appears throughout the series, discussing the techniques, textures and tones that help her feel prepared and composed at each stage of a wedding event. Her role is designed to personify the characteristics the brand associates with today’s bride: assured, expressive and consistent in her presentation across multiple ceremonial moments. Her presence also anchors the campaign in the intersection of fashion, cinema and personal style, sectors in which she has cultivated a strong public identity.
Charlotte Tilbury MBE expressed her enthusiasm for the collaboration, stating, “Darlings, I am so excited to reveal that the stunning, sensational Sobhita Dhulipala is the face of my NEW! Rulebook for Brides series, in partnership with Nykaa! I couldn’t think of a better star for this campaign. Sobhita perfectly embodies the modern bride – Radiant, Real and Ready to make her Dreams Come True! EVERY BRIDE deserves to feel like the most Beautiful, Confident, Glowing version of themselves. That is why, with Rulebook for Brides, I have shared the beauty secrets that last through every EMOTION, CELEBRATION and UNFORGETTABLE MOMENT!”
The film series uses Charlotte Tilbury’s signature visual language, combining warm-toned lighting, close-up application shots and soft-focus finishes to demonstrate product performance on camera. This approach aligns with the brand’s established communication style, which emphasises skin luminosity, universal colour palettes and ease of use. It also supports the campaign’s broader objective of positioning bridal makeup as a sequence of curated techniques rather than a single ceremonial look.
By integrating Dhulipala’s on-screen persona with Charlotte Tilbury’s product-led storytelling, Rulebook for Brides aims to influence planning-stage wedding consumers as well as professional makeup artists preparing for the bridal season. The association with Nykaa further extends the series’ visibility, connecting aspiration-driven content with direct product availability for audiences accustomed to hybrid digital and offline shopping journeys.
