Sociowash has bagged the digital mandate for Century Ply. The account was won post a multi-agency pitch.
Sociowash's Delhi office will work on the account.
Nikita Bansal, executive director, Century Plyboards, said, “We are very excited to start the association with Sociowash and help us amplify our digital presence as we move forward on our journey of building an integrated consumer experience through digital media.”
Pranav Agarwal, co-founder, Sociowash, said, “It’s a pleasure to service the country’s biggest brand in the wood, board and laminate industry & add value to their mission. Digital has become a predominant medium in this time and considering the brand’s constant need in the market, we will be able to devise a strategy that reaches the right audience. Century Ply is a distinctive opportunity for us considering the brand’s perception and recall, and we only plan to elevate it from hereon."
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