Centrick bags Bubble Insurance Solutions and Skin Solutions' creative mandate
Accounts won post multi-agency pitches
Jun 08, 2021 04:20:00 AM | Article | Campaign India Team
Centrick has bagged the creative mandate of Bubble Insurance Solutions and Skin Solutions.
Both the clients are based in Silicon Valley and the accounts were won following multi-agency pitches.
For Skin Solutions, Centrick will launch and market its range of organic skin care products, made especially for menopausal women. The agency's mandate includes creating an identity, tone and visual language for the brand. It will design packaging, communication templates and e-commerce solutions for the brand.
For Bubble Insurance Solutions, Centrick will craft strategy, positioning and launch communication for the brand. This will include film and static communication for online and offline channels.
Elizabeth Koshy, founder and partner, Skin Solutions, said, “After speaking with a few design agencies across the globe, we chose Centrick for three reasons. We didn't want multiple partners and Centrick offered an integrated digital first approach towards creating our brands. Their sense of aesthetic is spot on with the region, our markets and our audience. Centrick understands start-ups like us and has a clear focus on our goal, backed by strategy, intellect and talent to achieve it.”
Avi Gupta, founder and CEO, Bubble, said, “Centrick offers a fresh, out-of-the-ordinary thinking on positioning brands to highlight unique value propositions, keeping the target audience in mind. From our initial engagement, we have been impressed with their quick yet deep understanding of our domain and creative thinking around multiple ways to set ourselves apart and build a memorable impression with our audience. I was equally impressed with how quickly Centrick pulled together experts across the many skill sets that go into such an effort, from designers and illustrators to copywriters and story-tellers.”
Roy Menezes, partner and chief creative officer, Centrick, said, “It's not often that we get to design a skin care brand, ground up. Or even communication for an insurance company that sets it apart in a sea of sameness. Being out of Silicon Valley, their focus on the end goal, clarity on the objectives and the freedom to be creative and try different things, makes these wins super special for us.”
Vikram Gaikwad, partner, Centrick, said, “These wins have put our boutique, digital focused agency on the international design playing field. I'm happy that the brands we create will be known, showcased and talked about in-another part of the globe.”
Vistasp Hodiwala, partner, Centrick, added, “78 weeks ago, when we started Centrick, we couldn't have imagined that even in the toughest of years, we would grow to craft solutions for clients in Pune, Delhi, Hyderabad, Sri Lanka, and now USA. This is the power of technology. We are supremely stoked to work with startups based out of the 'valley', but even more so to craft communication that will launch brands in a whole different market.”