Law & Kenneth Saatchi & Saatchi has bagged the creative duties for Celio following a multi-agency pitch. The agency's Mumbai office will handle the business .
Satyen P. Momaya, CEO, Celio Future Fashion, said, “We are delighted to appoint Law & Kenneth Saatchi and Saatchi as our creative agency. The team understands our business and will be working closely with us to develop an impactful communication strategy for India. We are confident that the strategy will enable us to grow in this dynamic and highly competitive segment. We are excited to win with the consumer and establish a stronger consumer connect along with Law & Kenneth Saatchi and Saatchi."
Anil S Nair, CEO and Managing Partner, Law & Kenneth Saatchi & Saatchi India, said, “Being Chosen by Celio* to build the brand in India is a matter of great honor for us at Law & Kenneth Saatchi and Saatchi. Coming out victorious from one of the toughest selection process we had to undergo in the recent times makes this win special for us. We will work very closely with the Celio* India team to achieve all the KPIs set for the business in the short term as well as the long term.”
Celio is a French menswear brand that has presence in 60 countries. In India it has 35 standalone stores, 137 shop-in-shops in department stores and 19 shop-in-shops.