Campaign India Team
May 29, 2009

Castrol India launches Castrolcricket.com

Castrol India has launched www.castrolcricket.com, an analytical tool that analyses cricket teams and players to offer insights that enhance the understanding and enjoyment of the game for fans of the game. The website has been created by M&C Saatchi-i, the direct and digital arm of M&C Saatchi.

Castrol India launches Castrolcricket.com

Castrol India has launched www.castrolcricket.com, an analytical tool that analyses cricket teams and players to offer insights that enhance the understanding and enjoyment of the game for fans of the game. The website has been created by M&C Saatchi-i, the direct and digital arm of M&C Saatchi.


The website is home to the 'Castrol Index' concept. Explaining what the index does, Harsha Bhogle, cricket commentator and brand ambassador of Castrol India said, "The Castrol Index provides differentiated analysis and information that sheds new light on how the game is played and won. It provides unique insights into the performance of players and teams - specifically what makes some of them more effective successful than others. It provides a point of view based on analysis and data and not just subjective opinion."

Castrol India claims that the index provides a holistic analysis of a particular player or a team. It is specifically developed for the shorter versions of the game (T20 and ODIs),The company aims to promote this initiative with a heavy emphasis on digital and TV.

Source:
Campaign India