Enormous has been appointed to handle Cashkaro's creative duties. The account was won following a multi-agency pitch.
Enormous will be working on a 360-degree advertising campaign, which will focus on key markets across the country, informed an official statement.
Swati Bhargava, co-founder, Cashkaro.com, said, “We are delighted to have Enormous as our creative agency. For a young and growing brand like ours, it is important to communicate with the target audience across touch points. In Enormous we have found the right partner, who has the requisite knowledge and experience in the space."
Ashish Khazanchi, managing partner, Enormous, commented, “We're proud to be appointed the agency for CashKaro.com. It's a dynamic organisation with not just an innovative product but vaulting ambition. They are also mature advertisers and we aim to scale up the game with them.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
10 hours ago
Sonia Gandhi had recently called to the current government to stop spending on advertising