Cartwheel Creative to handle creative duties for Big Cola

Cartwheel Creative has bagged the mandate to handle the creative duties for Big Cola, the beverage brand from AJE Group. The cola brand is expected to hit Indian stores soon, and the campaign is expected to go on-air in late January or February. Headquartered in Mexico, the Latin American Group is making its foray into India with the launch of Big Cola.

While D Ramakrishnan, executive director, Cartwheel Creative, confirmed the appointment, he declined to comment on the same. In the second half of 2010, AJE Group had appointed Lintas Media Group's Karishma Initiative to handle the media planning and buying duties for the brand.

AJE Group is a Peruvian company in the space of manufacturing, distribution and sale of beer and nonalcoholic drinks. With a strong presence in the Latin American countries, the group has recently ventured to Brazil and Indian markets.