Carlsberg India has recently appointed Saatchi & Saatchi, Delhi, as its communication partner. As part of the mandate, the agency will handle all communication development for the Carlsberg and Tuborg beer brands in India.
Speaking about the partnership in India, Subodh Marwah, director marketing, Carlsberg India, said, “We have an ambition to be the 'fastest growing beer company in India’ and we believe that Saatchi & Saatchi would help us to deliver the desired results. We selected them as they have a mature understanding of the issues and opportunities and are not just able to articulate that, but also manifest it in creative and impactful ways. This is what we are looking for, and which is what they have demonstrated on the other global brands they work on. They are also our advertising agency in a few other countries and the best practices and insights sharing would give additional perspectives.”
Commenting on the development, Kamal Basu, chief executive officer, Saatchi & Saatchi India, said, “We are excited about our partnership with Carlsberg India; we have a strong vision for the brand and we’re looking forward to implementing it the Lovemarks way."
The Carlsberg India account was won in a pitch. Saatchi & Saatchi also handles the brand in some countries globally; in Asia, the agency handles the account in China and Thailand.