CarDekho assigns media mandate to OMD

CarDekho appointed OMD India to manage its offline media duties. The agency's Gurugram office has assigned a specialised team for the portal.

 

Gaurav Mehta, CMO, CarDekho, said, “We were highly impressed by OMD’s advanced capabilities in data and analytics, and how they were used to connect our platform with new, relevant audiences. We look forward to working with the team going forward on driving fresh growth for CarDekhoGroup and continuing its success story in India.”

 

Priti Murthy, CEO, OMD India, said, “We are excited to partner with CarDekho and help them, as well as their consumers, make better decisions, faster through the value of precision marketing,” Our mutual passion for business effectiveness is our common ground and we look forward to collaborating on new media solutions that unlock fresh growth for the platform and ultimately deliver stronger business outcomes”.