Caratlane.com appoints Starcom

Starcom Worldwide has been won the media duties of online jewellery portal, Caratlane.com. Starcom will handle all the media investments for Caratlane.com, and the account will be managed from the agency's Chennai office.

Confirming the appointment, Narendra Alambara, vice president, Starcom Worldwide, Chennai said, “We are extremely happy to partner with the pioneers of online diamond jewellery business. Caratlane.com has a superior business model that ensures quality of the product, with better prices for the consumer. Their decision to work with us will help them accelerate visibility. Starcom’s solid research and strong consumer data will help Cartlane.com achieve higher business returns and become a name to be reckoned with in the diamond jewellery business.”

Along with their online presence, Caratlane.com, also has offline operations with their products available at select stores.