Campaign India Team
Dec 21, 2011

Caratlane.com appoints Starcom

Caratlane.com is an online portal that offers a selection of diamond jewellery

Caratlane.com appoints Starcom

Starcom Worldwide has been won the media duties of online jewellery portal, Caratlane.com. Starcom will handle all the media investments for Caratlane.com, and the account will be managed from the agency's Chennai office.

Confirming the appointment, Narendra Alambara, vice president, Starcom Worldwide, Chennai said, “We are extremely happy to partner with the pioneers of online diamond jewellery business. Caratlane.com has a superior business model that ensures quality of the product, with better prices for the consumer. Their decision to work with us will help them accelerate visibility. Starcom’s solid research and strong consumer data will help Cartlane.com achieve higher business returns and become a name to be reckoned with in the diamond jewellery business.”

Along with their online presence, Caratlane.com, also has offline operations with their products available at select stores. 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

3 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

10 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.