Air Asia has retained Carat as its media agency in the Indian subcontinent and Taiwan. Carat bagged the account without a pitch.
Said Kathleen Tan, regional head of commercial at Air Asia, "These two market clusters were never included as part of the pitch and this was known right from the beginning to all concerned. The quality of work produced by Carat in the two markets had been outstanding and therefore we decided not to put up these markets as part of the pitch."
Added Kartik Iyer, MD Carat India, "We are delighted that Air Asia has recognized the value we bring to the media communication for Air Asia in India. We understood that Air Asia had a challenge to face while launching in a complex market like India and had put together a team of our best resources across all areas of specialization like OOH, digital and activation apart from traditional media to manage the brand in the country. We will make all efforts to ensure that Air Asia has a very successful launch across every city they fly to and will strive to establish Air Asia as a young and dynamic brand as its is seen in other South East Asian countries."