Campaign India Team
Jul 25, 2014

Carat India bags media duties of GM, Nokia, Microsoft

All three accounts were handled by Carat globally; local wins have come in the last six to eight weeks

 Carat India bags media duties of GM, Nokia, Microsoft

Dentsu-Aegis Network (DAN) agency Carat India has won the media duties of General Motors, Nokia and Microsoft.Ashish Bhasin, chairman and CEO, South Asia, DAN, confirmed the wins.

He said, "In the past six to eight weeks, Carat has been on a winning spree. Nokia is globally aligned to Carat for the past four to five years, and in India it has just bagged the account. DAN bagged Microsoft earlier this year, and now, we won the account in India as well. DAN has been handling General Motors globally since the past two years. In India, we have now started work on that."

He added, "It is coincidental that it has all come together. It is a culmination of lot of efforts that has been going on for last few years. For most clients including the global clients, we will be handling comprehensive assignments including media planning, media buying, digital and search, and out-of-home."

Also read:

British Airways assigns media business to Carat

Source:
Campaign India

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