Freddie Laker, director of digital strategy at Sapient talks to Campaign India’s Bindu Nair Maitra about the social media challenges that brands face in the marketplace today. Sapient, a digital consultancy and marketing firm, recently acquired creative shop Nitro.
In the audio interview below, Laker talks about the mindset required by brands to embrace the social media space.
In the second audio interview, Laker talks about the top three ground rules that brands need to follow in the social media space.
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