Campaign India Team
Jun 22, 2009

Cannes Lions: Sapient's Freddie Laker on social media challenges

Freddie Laker, director of digital strategy at Sapient talks to Campaign India’s Bindu Nair Maitra about the social media challenges that brands face in the marketplace today.

Cannes Lions: Sapient's Freddie Laker on social media challenges
Freddie Laker, director of digital strategy at Sapient talks to Campaign India’s Bindu Nair Maitra about the social media challenges that brands face in the marketplace today. Sapient, a digital consultancy and marketing firm, recently acquired creative shop Nitro.
 
In the audio interview below, Laker talks about the mindset required by brands to embrace the social media space.
 
 
 
In the second audio interview, Laker talks about the top three ground rules that brands need to follow in the social media space.

 

For more stories on Cannes Lions 2009, click here.

Source:
Campaign India