Cannes Lions has announced the launch of the Creative Data Lions for the 2015 edition of the festival. In addition it has also announced an expansion of the Innovation Lions category into a two-day Lions Innovation Festival.
Philip Thomas, CEO, Lions Festival, said, “Using data and technology as tools that can lead to great ideas has become mainstream. As ever when these seismic changes occur in the industry, Cannes Lions is asked to consider ways we can acknowledge and reflect the reality of what is going on. The Lions Innovation Festival will highlight how data and technology can be powerful catalysts for creativity.”
A note from the organisers said that this move was made after 'extensive industry consultation'.
The Innovation Lions will now include categories for standalone and branded technological solutions, adtech platforms and models. Lions Innovation will be part of the 2015 Cannes Lions and open to pass-holding delegates for the 2015 event and as a separate, two-day event.
Thomas added, “Cannes Lions is, was and always will be about creativity, and it will be fascinating and exciting to see how - or indeed if - these new tools are being used to improve the quality of our industry’s ideas.”
The Lions Innovation Festival takes place on 25 and 26 June 2015 in the Lerins Hall of the Palais des Festivals, closing with the new Lions Innovation Awards.
Passes will be available from 15 January 2015. Entries will open on 22 January 2015.
For more information, visit www.canneslions.com/innovation.
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