Campaign India Team
Jun 19, 2023

Cannes Lions 2023: 12 more shortlists for India

Leo Burnett bags eight of them

Cannes Lions 2023: 12 more shortlists for India
India added 12 shortlists to its tally on day one of the Cannes Lions International Festival of Creativity. The total tally for India now stands at 57.
 
Leo Burnett dominated the count for the day with 8 shortlists. 
 
Brand Experience and Activation
 
Dentsu Creative has three shortlists in this category. Two of them are for Vedantu's 'The Everything Book' and one is for Mortein's 'Suraksha Ka Teeka'.
 
Leo Burnett's '175 Replayed' for Airtel is also in the running.
 
Creative Data
 
Leo Burnett has all five of India's shortlists in this category. 
 
Four of them are for Lay's 'Smart Farm' and the other comes for Airtel's '175 Replayed'.
 
Creative B2B
 
Leo Burnett's' 'Smart Farm' for Lay's has two shortlists in this category. 
 
FCB Group India's 'Chatpat' for SOS Children's Villages also has a shortlist. 
 
 
Agency  Total shortlists
Ogilvy 3
Leo Burnett 21
Denstu Creative 11
Talented 7
FCB Group India 7
Hungry Films 1
BBDO 1
EssenceMediacom 1
Mindshare 2
Wondrlab 1
DDB Mudra Group 2

 

Source:
Campaign India

Related Articles

Just Published

22 hours ago

Tailoring your brand’s marketing for the urban ...

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

1 day ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.

1 day ago

Havas loses B Corp status over controversial Shell deal

After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.

1 day ago

MediaMonks reorganises, rebrands to Monks and puts ...

Monks’ capabilities will sit in new marketing and technology services groups.