Cannes Lions 2021: DDB Mudra wins Gold in Creative Strategy Dentsu Webchutney, FCB Interface, Ogilvy and Lowe Lintas also among winners
Jun 22, 2021 12:44:00 PM | Article | Campaign India Team Share -
DDB Mudra landed India its second Gold Lion at the ongoing Cannes Lions Festival of Creativity.
The agency won Gold for its 'Project Free Period' entry in the Creative Strategy category.
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Dentsu Webchutney was the most awarded agency on the day with a total of three Lions (two Silver and a Bronze).
Creative Data Lions
Ogilvy bagged a Bronze for '#NotJustACadburyAd' for Mondelez India in this category.
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Creative Strategy Lions
Along with DDB Mudra's win, Dentsu Webchutney and Ogilvy won a Silver Lion each.
Ogilvy's win was for Dove's #StopTheBeautyTest.
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Dentsu Webchutney's win came for Vice Media's 'The 8-Bit Journo'.
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Direct Lions
Dentsu Webchutney won a Silver and Bronze Lion each for its 'The 8-Bit Journo' entry for Vice Media in this category.
Media Lions
Lowe Lintas was India's only Lion winner in this category. The agency bagged Bronze for its 'H for Handwashing' entry for Lifebuoy.
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PR Lions
FCB Interface's winning streak for Mumbai Police's 'The Punishing Signal' continued as it won a Silver Lion in this category.
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Social and Influencer Lions
No Indian win.
Tally after day two.
Agency Shortlists Bronze Silver Gold DDB Mudra 6 1 Dentsu Webchutney 13 1 2 Mindshare 2 Ogilvy 6 1 1 VMLY&R Commerce 7 1 Lowe Lintas 3 2 FCB Interface 9 2 3 1 FCB Ulka 4 BBDO 1 Leo Burnett 1 Wunderman Thompson 1 Chrome Pictures 1 Famous Innovations 2
