Cannes Lions 2021: DDB Mudra wins Gold in Creative Strategy

Dentsu Webchutney, FCB Interface, Ogilvy and Lowe Lintas also among winners

Jun 22, 2021 12:44:00 PM | Article | Campaign India Team Share - Share to Facebook

DDB Mudra landed India its second Gold Lion at the ongoing Cannes Lions Festival of Creativity.  
 
The agency won Gold for its 'Project Free Period' entry in the Creative Strategy category.

Dentsu Webchutney was the most awarded agency on the day with a total of three Lions (two Silver and a Bronze).
 
India won a total of eight Lions on day two. On day one, India won a total of seven Lions.
 
Creative Data Lions
 
Ogilvy bagged a Bronze for '#NotJustACadburyAd' for Mondelez India in this category.

Creative Strategy Lions 
 
Along with DDB Mudra's win, Dentsu Webchutney and Ogilvy won a Silver Lion each. 
 
Ogilvy's win was for Dove's #StopTheBeautyTest. 
 

Dentsu Webchutney's win came for Vice Media's 'The 8-Bit Journo'.

Direct Lions
 
Dentsu Webchutney won a Silver and Bronze Lion each for its 'The 8-Bit Journo' entry for Vice Media in this category. 
 
Media Lions 
 
Lowe Lintas was India's only Lion winner in this category. The agency bagged Bronze for its 'H for Handwashing' entry for Lifebuoy. 

PR Lions
 
FCB Interface's winning streak for Mumbai Police's 'The Punishing Signal' continued as it won a Silver Lion in this category. 
 
 
Social and Influencer Lions
 
No Indian win. 
 
Tally after day two.
 
AgencyShortlistsBronzeSilverGold
DDB Mudra6  1
Dentsu Webchutney1312 
Mindshare2   
Ogilvy6                11 
VMLY&R Commerce71  
Lowe Lintas32  
FCB Interface9231
FCB Ulka4   
BBDO1   
Leo Burnett1   
Wunderman Thompson1   
Chrome Pictures1   
Famous Innovations2   

 

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