DDB Mudra landed India its second Gold Lion at the ongoing Cannes Lions Festival of Creativity.
The agency won Gold for its 'Project Free Period' entry in the Creative Strategy category.
Dentsu Webchutney was the most awarded agency on the day with a total of three Lions (two Silver and a Bronze).
India won a total of eight Lions on day two. On day one, India won a total of seven Lions.
Creative Data Lions
Ogilvy bagged a Bronze for '#NotJustACadburyAd' for Mondelez India in this category.
Creative Strategy Lions
Along with DDB Mudra's win, Dentsu Webchutney and Ogilvy won a Silver Lion each.
Ogilvy's win was for Dove's #StopTheBeautyTest.
Dentsu Webchutney's win came for Vice Media's 'The 8-Bit Journo'.
Direct Lions
Dentsu Webchutney won a Silver and Bronze Lion each for its 'The 8-Bit Journo' entry for Vice Media in this category.
Media Lions
Lowe Lintas was India's only Lion winner in this category. The agency bagged Bronze for its 'H for Handwashing' entry for Lifebuoy.
PR Lions
FCB Interface's winning streak for Mumbai Police's 'The Punishing Signal' continued as it won a Silver Lion in this category.
Social and Influencer Lions
No Indian win.
Tally after day two.
| Agency | Shortlists | Bronze | Silver | Gold |
| DDB Mudra | 6 | 1 | ||
| Dentsu Webchutney | 13 | 1 | 2 | |
| Mindshare | 2 | |||
| Ogilvy | 6 | 1 | 1 | |
| VMLY&R Commerce | 7 | 1 | ||
| Lowe Lintas | 3 | 2 | ||
| FCB Interface | 9 | 2 | 3 | 1 |
| FCB Ulka | 4 | |||
| BBDO | 1 | |||
| Leo Burnett | 1 | |||
| Wunderman Thompson | 1 | |||
| Chrome Pictures | 1 | |||
| Famous Innovations | 2 |
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
