Campaign India Team
Jun 22, 2021

Cannes Lions 2021: DDB Mudra wins Gold in Creative Strategy

Dentsu Webchutney, FCB Interface, Ogilvy and Lowe Lintas also among winners

Cannes Lions 2021: DDB Mudra wins Gold in Creative Strategy
DDB Mudra landed India its second Gold Lion at the ongoing Cannes Lions Festival of Creativity.  
 
The agency won Gold for its 'Project Free Period' entry in the Creative Strategy category.

Dentsu Webchutney was the most awarded agency on the day with a total of three Lions (two Silver and a Bronze).
 
India won a total of eight Lions on day two. On day one, India won a total of seven Lions.
 
Creative Data Lions
 
Ogilvy bagged a Bronze for '#NotJustACadburyAd' for Mondelez India in this category.

Creative Strategy Lions 
 
Along with DDB Mudra's win, Dentsu Webchutney and Ogilvy won a Silver Lion each. 
 
Ogilvy's win was for Dove's #StopTheBeautyTest. 
 

Dentsu Webchutney's win came for Vice Media's 'The 8-Bit Journo'.

Direct Lions
 
Dentsu Webchutney won a Silver and Bronze Lion each for its 'The 8-Bit Journo' entry for Vice Media in this category. 
 
Media Lions 
 
Lowe Lintas was India's only Lion winner in this category. The agency bagged Bronze for its 'H for Handwashing' entry for Lifebuoy. 

PR Lions
 
FCB Interface's winning streak for Mumbai Police's 'The Punishing Signal' continued as it won a Silver Lion in this category. 
 
 
Social and Influencer Lions
 
No Indian win. 
 
Tally after day two.
 
Agency Shortlists Bronze Silver Gold
DDB Mudra 6     1
Dentsu Webchutney 13 1 2  
Mindshare 2      
Ogilvy 6                 1 1  
VMLY&R Commerce 7 1    
Lowe Lintas 3 2    
FCB Interface 9 2 3 1
FCB Ulka 4      
BBDO 1      
Leo Burnett 1      
Wunderman Thompson 1      
Chrome Pictures 1      
Famous Innovations 2      

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

1 day ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

1 day ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

1 day ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.