FCB Ulka ended the Gold drought for India on the final day of the Cannes Lions International Festival of Creativity 2019. The agency struck Gold in the Sustainable Development Goals Lions category for its 'The Open Door Project' campaign executed for The Millennium School.
India also bagged a Bronze Lion in the same category as DDB Mudra bagged the metal for Johnson & Johnson's Stayfree 'Project Free Period'.
In the categories of Film, Glass and Titanium Lions where awards were given out today, Indian agencies drew a blank. India's total tally of this year is 17 Lions -- 50 per cent lesser than the 34 Lions the country picked up in 2017.
Dentsu Webchutney ended as the most successful Indian agency at the Cannes Lions International Festival of Creativity 2019 with a tally that consisted of five Bronze and a Silver.
Here's the full Indian agency tally.
|McCann Worldgroup India||4||4|
|Cheil WW India||2||2|
- Cannes Lions awards one point to shortlists that do not win metal, capped at 10 points per agency.