Campaign India Team
Jun 21, 2019

Cannes Lions 2019: India finally strikes Gold on the last day

India bagged its first Gold Lion this year as FCB Ulka picks up the yellow metal on the final day of the Cannes Lions International Festival of Creativity. However, Dentsu Webchutney topped the metal haul for India bagging 6 of the 18 Lions India won in this edition of the festival.

Cannes Lions 2019: India finally strikes Gold on the last day

FCB Ulka ended the Gold drought for India on the final day of the Cannes Lions International Festival of Creativity 2019. The agency struck Gold in the Sustainable Development Goals Lions category for its 'The Open Door Project' campaign executed for The Millennium School.

India also bagged a Bronze Lion in the same category as DDB Mudra bagged the metal for Johnson & Johnson's Stayfree 'Project Free Period'.

In the categories of Film, Glass and Titanium Lions where awards were given out today, Indian agencies drew a blank. India's total tally of this year is 17 Lions -- 50 per cent lesser than the 34 Lions the country picked up in 2017.

Dentsu Webchutney ended as the most successful Indian agency at the Cannes Lions International Festival of Creativity 2019 with a tally that consisted of five Bronze and a Silver. 

Here's the full Indian agency tally.

Agency Shortlists Bronze Silver Gold Total points
Dentsu Webchutney 17 5 1   32
FCB Ulka 3 1   1 19
Wunderman Thompson 13                 1     15
Mindshare 4 1 1   12
TBWA 6 2     10
Grey 3   1   9
Leo Burnett 2   1   8
Offroad Films 2   1   8
Lowe Lintas 1   1   7
DDB Mudra 5 1     7
McCann Worldgroup India 4       4
Ogilvy  3       3
Cheil WW India 2       2
Dentsu Impact 2       2
Google 1       1

Cannes Lions awards one point to shortlists that do not win metal, capped at 10 points per agency.
- In case of a campaign with multiple executions that wins, each execution among shortlists is also awarded a point. Cannes Lions has clarified that this does not fall under shortlist points, and hence the 10-point cap does not apply to such points.
 
- In case of agencies tied on score, the one with more maximum metals is deemed to be ahead.

 

Source:
Campaign India

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