Indian agencies received 12 shortlists on day three of the Cannes Lions International Festival of Creativity. Dentsu Webchutney led the tally for shortlists on day three again with six.
FCB Ulka (two), Wunderman Thompson (two), Offroad Films and Ogilvy are also in contention for a metal.
Brand Experience and Activation Lions
Four of India’s 82 entries in the category have made it to the shortlist. Dentsu Webchutney has two of them for ‘Hagglebot’ for Flipkart.
FCB Ulka’s ‘The open door project’ for The Millennium School and Ogilvy’s ‘Waterproof Saree’ for Hamam are also in contention.
Creative E-Commerce Lions
Dentsu Webchutney has two shortlists in this category too for Flipkart’s ‘Hagglebot’. A total of 13 Indian entries were submitted in this category.
Creative Effectiveness
FCB Ulka got India’s only shortlist from the 22 entries sent for ‘Sindoor Khela - #NoConditionsApply’ for The Times of India.
Film Lions
From the 57 entries sent by Indian agencies, three have made the shortlist in this category.
Two of these come from Wunderman Thompson for ‘Blink and they’re gone’ for Jimmy Nelson Foundation.
Offroad Films has the other for ‘One in a million - #TouchOfCare’ for P&G.
Mobile Lions
Dentsu Webchutney has both of India’s shortlists in the category for Swiggy’s ‘Voice of Hunger’. A total of 34 entries were sent from India in this category.
Radio and Audio Lions
From the 17 entries sent no Indian entry made the shortlist.
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