Tham Kai Meng, worldwide CCO and co-chairman, Ogilvy & Mather was president of the Titanium and Integrated jury at the Cannes Lions International Festival of Creativity 2017. Here's what he had to say about the entries he judged.
"The Integrated is no longer about inter-medium. It's more than that. It's about work that gets integrated into work and society.
The Titanium is about work that transcends the ordinary. It's about work that defies easy categorisation. Titanium celebrates the greatest human faculty of all, imagination. We want to celebrate that magical ability to create ideas that did not exist till now."
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