Campaign India Team
Mar 17, 2017

Cannes Lions 2017: Burger King named 'Creative Marketer of the Year'

The award will be handed at the festival later this year

Cannes Lions 2017: Burger King named 'Creative Marketer of the Year'
The Cannes Lions International Festival of Creativity has announced Burger King as the 'Creative Marketer of the Year 2017'. 
 
Burger King bagged two Grand Prix in 2016 for its 'McWhopper Campaign' (media, print and publishing). The company has won a total of 76 awards at the festival since 1969.
 
Samsung bagged this accolade last year.
 
Philip Thomas, chief executive, Ascential Events, said, "Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence. Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact."
 
Axel Schwan, CMO, Burger King, and Fernando Machado, head of brand marketing, Burger King, will collect the award during the festival which takes place between 17-24 June 2017.
 
Schwan said, “Creativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight. This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the ground-breaking advertising campaigns we create”.
 
Machado added, “This award is a tribute to the consistently strong creative work done by the Burger King brand over time”.
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

ACC partners with BCCI, urges to get LB(n)W dismissals

Watch the film conceptualised by Eleventh Hermit here

1 day ago

Devika Shreyams Kumar joins the Mathrubhumi Group ...

She will report to MV Shreyams Kumar, managing director, Mathrubhumi Group

1 day ago

PHD's APAC strategy head Chris Stephenson promoted ...

Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant

1 day ago

Alia Bhatt shows Ranbir Kapoor why Flipkart is her ...

Watch the films conceptualised by McCann Worldgroup here