The Cannes Lions International Festival of Creativity has named Samsung Electronics as the 2016 Creative Marketer of the Year.
Terry Savage, chairman, Lions Festivals, said, “When you look at Samsung’s wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They’re excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion.”
Last year, Samsung bagged 27 Lions and over the history of the Festival have totalled 74 Lions for work from 17 countries.
Savage added, “This award exists to recognise brands that distinguish themselves through the quality of their communications, something that Samsung are doing continually. They inspire the innovative marketing of their products across multiple platforms, as well as embracing and encouraging its agencies to keep creativity at the heart of their brand communications.”
Younghee Lee, executive vice president – global marketing, mobile communications business, Samsung Electronics, said, "At Samsung, we know our products are about experiences – making life easier for consumers around the world. And we wanted our brand to reflect that vision and honour our heritage of meaningful innovation and defying barriers. We believe our creative and bold approach to marketing captures that spirit in a unique and creative way.”