In the Media Lions category, India has received a total of seven shortlists. BBDO India received a total of three shortlists in the category. The agency received a shortlist in the Best Use of Audio category for its work for Aviva Life Insurance. The agency also received a shortlist in the ‘Best Use of Ambient Media: Small Scale’ for their work for Icongo. In the ‘Best Consumer Engagement’ segment, BBDO received a shortlist for ‘Shave Sutra’, a campaign carried for Gillete Mach3 Turbo Sensitive.
In the ‘Fast Moving Consumer Goods’ category, Lodestar UM’s work for L’oreal was shortlisted too.
Maxus was shortlisted in the ‘Commercial Public Services including Healthcare & Medical’, for their work for Tata Sky.
Contract Advertising made their way onto the Media Lions shortlists too. Their work for J.K Tyre & Industries, was shortlisted.
McCann WorldGroup India made it to the ‘Public Health & Safety, public awareness messages’ segment for their work for Hard Rock Café’s anti drinking driving campaign.
In the Outdoor Lions category, India received 11 shortlists. Joshbro Communications and Taproot India received three each for their work for Shoebazaar and Audio Book India respectively. BBDO India got two shortlists for its work for White Collar Hippies Travel Company. Sorento Healthcare matched BBDO, with two shortlists for Osteoarthritis Therapy India. McCann Worldgroup India, got a shortlist too, for its work for Videocon E-book reader phones.