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India has got 11 shortlists in Design Lions at the Cannes Lions 2009. While O&M and JWT have two shortlists each. Others who have a shortlist include Cheil Worldwide, Contract, Red Lion, Bates141, Publicis Ambience, Karigari Design and Leo Burnett.Red Lion’s "Broken Window" for Sulakshan Cricket Academy is a shortlist in the corporate identity schemes-large scale category.
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.