Campaign India Team
May 31, 2013

Cannes 2013: Predictions: KV Sridhar, Satbir Singh and Rahul Mathew

Campaign India gets adlanders to predict one entry that could strike metal at the International Festival of Creativity this year

Cannes 2013: Predictions: KV Sridhar, Satbir Singh and Rahul Mathew
Leading up to the 60th edition of the Cannes Lions International Festival of Creativity, Campaign India caught up with adlanders for their prediction on the one entry that could win metal this year. 
Here are KV Sridhar, chief creative officer, India Sub-continent, Leo Burnett; and Rahul Mathew, executive creative director, McCann Erickson, with their predictions. Meanwhile what Satbir Singh, managing partner and chief creative officer, Havas Worldwide, is looking forward to seeing is not the big winning entry, but a deserving winner. 
Dumb ways to die

“To do public service that works is the toughest thing to do. To wake people from their slumber of indifference and to take note of what you're saying is as uphill as it gets. Here they didn't just get people to listen, they got them to sing their message out. Dumb ways to die is disarmingly simple and so very charming. I expect people at the palais to be singing the tune as the team makes a trip many times over to herd their lions. The last time I saw something like that was when Honda Grrr won at Cannes.” – Rahul Mathew. 
Killer Jeans the green fold. 

“According to me, Killer Jeans - The Green Fold will win. Because It's just not a creative idea, it's a product idea. how a product idea is executed into film idea, advertising idea, marketing idea is wonderful. It's truly an integrated idea. We keep talking about integration and I think it's the best integrated idea. I don't know whether they have entered this particular entry or no. If yes, again I don't know under what category, but I think under whatever category they have submitted this particular entry, it should win.” – KV Sridhar.   
Lee Clow being honoured
“Every year, a bulk of the winners are from the usual suspects. The Nikes and Cokes, the Peugeots and VWs, the Doves and Axes will win again. What I'm interested in is to witness the legendary Lee Clow being honoured with Lion of St Mark. It is a lifetime achievement award and has been given to John Hegarty and Dan Wieden in the past two years. His work for Apple, Energizer, amongst many others, is epic stuff.” – Satbir Singh.
Campaign India

Related Articles

Just Published

1 hour ago

Pankaj Tripathi gets an instant boost of energy ...

Watch the campaign conceptualised by McCann here

2 days ago

Dream11 sets up for IPL 2021 with 12-film campaign

Watch the films conceptualised by Tilt Brand Solutions here

2 days ago

Rahul Dravid appears as an 'angry young man' for Cred

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

2 days ago

Zee launches Marathi movie channel

Called Zee Chitramandir, the channel has been rolled out for the Free Dish market