Leo Burnett has announced the exit of KV Sridhar, chief creative officer, Indian sub-continent. The agency is yet to name a replacement, but said it would do so 'shortly'.
Sridhar’s last day with the agency will be the 4 May 2014, after a stint of 17 years.
“Pops has always been a young man at heart and once again his nomadic spirit has led him to look at things afresh and follow his heart to pursue new adventures. We want to thank him for his tremendous contribution over the years, building Leo Burnett India into the creative powerhouse it is today. The agency and I will continue to build on the creative trajectory he has set,” said Saurabh Varma, chief executive officer, Leo Burnett Group India, in a prepared statement.
Sridhar added, “It has been a purposeful journey for me at Leo Burnett, growing with and having a chance to play a key role in shaping the agency’s creative prowess. I have had the opportunity to work with and get to be friends with some of the brightest creative minds in the world, worked on some of the most exciting campaigns with some of the most amazing clients. For now, I would like to take a break to reinvent, rediscover and rededicate myself. I wish Saurabh and Leo Burnett great success.”
Sridhar has spent over three decades in advertising. He was inducted into the Campaign Asia Pacific Hall of Fame in 2013, on the occasion of the publication’s 40th anniversary.