Campaign India Team
Jun 23, 2008

Cannes 2008:Quote of Day Seven

“Perhaps digital is not always a great place for narratives. It worked well across most of the media; the outdoor was outstanding but while the stories were well crafted and presented, we felt that the stories did not go as deep in the online medium as we would have wanted it to.”  Nick Law, EVP, chief creative officer, R/GA and jury member on Titanium and Integrated Lions when asked why HBO Voyeur did not make it in the Titanium or Integrated category

Cannes 2008:Quote of Day Seven

“Perhaps digital is not always a great place for narratives. It worked well across most of the media; the outdoor was outstanding but while the stories were well crafted and presented, we felt that the stories did not go as deep in the online medium as we would have wanted it to.” 
Nick Law, EVP, chief creative officer, R/GA and jury member on Titanium and Integrated Lions when asked why HBO Voyeur did not make it in the Titanium or Integrated category


“Most of the work won in the Media Lions category this year is by creative agencies rather than media agencies. I am imploring them (media agencies) to do whatever it takes to create integrated case studies.”  Paul Woolmington, founding partner, Naked Communications and jury on Titanium and Integrated Lions campaign 


“Jury members are not representing their country or agency, when they are judging the work. The decisions taken here (in Cannes) have massive implications for our industry for the next 12 months.”
Craig Davis (pictured), chief creative officer, worldwide, JWT and jury president, Press and TV Lions jury

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.