Cannes 2008: India totals six Bronze Lions on Day Two of festival

India’s good run at the Cannes Lions this year continues with the country winning one Bronze Lion in Radio, two Bronze Lions in Media and three Bronze Lions in the Outdoor category at the Media, Outdoor and Radio Lions Awards ceremony held at the Grand Auditorium in Cannes on Tuesday night, adding up to a total of six metals for the night.

In the Outdoor category, the three winning entries from India included Anando Milk’s ‘Building’ created by McCann Erickson India Mumbai; Luxor’s ‘Che’, ‘Charlie’ and ‘Adolf’ which won a Bronze Lion and GM Pens International’s ‘Twins’ created by JWT India Mumbai.  

HBO’s compelling ‘Voyeur’ campaign won the Grand Prix in Outdoor. Talking about the category, McCann Erickson’s Prasoon Joshi (pictured second from left), who was president of the Outdoor Lions jury, said, “What we were looking for while judging the outdoor entries were the nuances that defined a category such as Outdoor and not just something that was taken out of print or a corresponding television commercial and pasted on to Outdoor. HBO’s ‘Voyeur’ was an intergrated campaign that actually began with the outdoor campaign and helped take it forward. Truly an outstanding piece of Outdoor work.”

In the Media category, Hewlett Packard’s ‘Thin Cover’ campaign done by Publicis India, Gurgaon won a Bronze Lion as did Calcutta School of Music’s ‘Bach Gavotte’ created by Ogilvy & Mather, Kolkata.

In Radio, Cycle Agarbatti’s ‘Om Jai Jagdish’ and ‘Jai Dev’ spots created by Mudra won a Bronze Lion.