Campus Activewear and TTT launch micro-drama celebrating Gen Z’s movement

Campus Activewear Ltd., the sports and athleisure brand, has partnered with Terribly Tiny Tales (TTT) to create a social storytelling series that reflects how young India moves with confidence, expression and authenticity. The series, titled Five, Six, Seven, Ate!, is a 15-part Instagram micro-drama set in the competitive world of dance. It follows four young women as they pursue their dreams, navigate evolving friendships and discover personal independence in a fast-moving environment.

Each episode runs under two minutes and combines emotion and energy, representing themes of ambition, individuality and perseverance. The narrative aligns closely with Campus Activewear’s ‘Move Your Way’ philosophy, which focuses on stories of creativity, confidence and the drive to keep progressing.

Prerna Aggarwal, chief innovation officer at Campus Activewear Ltd., said, “Gen Z connects most deeply with stories that feel real and unfold in the spaces they inhabit, especially social. Partnering with TTT was a natural step for us, to create narratives that reflect the world our consumers live in. This micro-drama brings both our philosophies ‘Move Your Way’ and ‘You Go, Girl’ alive in a way that’s instinctively social, emotionally honest, and reflective of how young India tells its own stories today.”

Anuj Gosalia, founder and CEO of Terribly Tiny Tales, added, “TTT has always been about stories that feel like they belong to you. Collaborating with Campus felt seamless, both of us speak to the same world, one that’s expressive, curious, and constantly evolving. It’s not content for Gen Z; it’s storytelling from their world.”

Through this collaboration, Campus and TTT are positioning themselves as storytellers within youth culture, reflecting the values and perspectives of the generation they aim to represent.