As part of the Campaign India eigth anniversary issue, we celebrated 'Newsmakers Who Headlined our Timeline', with the headlines, perspectives and learnings.
Here's the fifth of our eight, Salman Khan.
From the horse’s mouth
Mid-Day: What beyond acting?
Salman Khan: Being human (his NGO). There is nothing greater than touching people's lives, addressing their suffering, bringing dignity.
- Circa 2009
Headlines
BusinessofCinema.com – February 2015
The Indian Express – May 2015
The Telegraph – May 2015
Perspective
Anish Jain, Campaign India IQ, 29 May 2015
“He’s a hero to the masses regardless of what the courts have to say. If brands are smart, they’ll stick with him. He guarantees ticket sales and guarantees product sales!!! Super celebrities like him, SRK, Aamir will always be bankable endorsers.”
Campaign View
He’s been controversial with his set of supporters and haters and that’s kept him in the news over the last few years. He re-emerged into the Bollywood limelight with Wanted (the first of his now staple Eid releases). He also rolled out Being Human – The Salman Khan Foundation, a registered charitable trust established in 2007. He went on to launch stores under the brand name in 2013, which have been a success. He also made a return to the small screen as host of Bigg Boss. Brands have stuck with him through controversy and hits. It seems to be working.
(This article first appeared as part of a feature in the issue of Campaign India dated 4 September 2015)
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