Campaign India Team
Sep 24, 2015

Campaign@8: Newsmakers who headlined our timeline: Salman Khan

We looked back at eight newsmakers, through the headlines and perspectives, and offered our learnings

Campaign@8: Newsmakers who headlined our timeline: Salman Khan
As part of the Campaign India eigth anniversary issue, we celebrated 'Newsmakers Who Headlined our Timeline', with the headlines, perspectives and learnings.
 
Here's the fifth of our eight, Salman Khan.
 
From the horse’s mouth
 
Mid-Day: What beyond acting?
Salman Khan: Being human (his NGO). There is nothing greater than touching people's lives, addressing their suffering, bringing dignity.
- Circa 2009
 
Headlines
 
BusinessofCinema.com – February 2015
 
The Indian Express – May 2015
 
The Telegraph – May 2015
 
Perspective
Anish Jain,  Campaign India IQ, 29 May 2015
“He’s a hero to the masses regardless of what the courts have to say. If brands are smart, they’ll stick with him. He guarantees ticket sales and guarantees product sales!!! Super celebrities like him, SRK, Aamir will always be bankable endorsers.”
 
Campaign View
He’s been controversial with his set of supporters and haters and that’s kept him in the news over the last few years. He re-emerged into the Bollywood limelight with Wanted (the first of his now staple Eid releases). He also rolled out Being Human – The Salman Khan Foundation, a registered charitable trust established in 2007. He went on to launch stores under the brand name in 2013, which have been a success. He also made a return to the small screen as host of Bigg Boss. Brands have stuck with him through controversy and hits. It seems to be working.
 
(This article first appeared as part of a feature in the issue of Campaign India dated 4 September 2015)
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Blog: The curious case of 'Gwacheya Gurbaksh’ and ...

The author explains how the case of ‘Gwacheya Gurbaksh’ and the Punjab Police is a learning in the development of social communication, especially for governmental bodies

15 hours ago

Facebook celebrates the ways we're staying ...

Watch the film conceptualised by Droga5 New York

15 hours ago

'Don't exploit coronavirus to promote a brand': Report

Kantar's Barometer India study conducted across 19 cities in the country

18 hours ago

Film industry helps Amitabh Bachchan find his ...

Watch the film produced by Prasoon Pandey and Amitabh Bachchan here