We're not sure this will win an award for creativity or effectiveness. But it certainly counts as effective use of an existing creative.
Take #katrinakaif 's #DoTheStretch challenge now. Post your pics or vids, tag us & get @fbb_India gift vouchers. pic.twitter.com/dhF0FEc0mV
— fbb (@fbb_india) August 30, 2016
The brand asked people to take #katrinakaif 's #DoTheStretch challenge, using a creative currently running in print and outdoors featuring the Bollywood leading lady. @FBB_India got back some fun responses as it asked followers to replicate Kaif's stretch via pictures and videos.
And the brand responded in good time, too.
@krishjojha That was a stunning pose. Please check your inbox for your @fbb_india gift voucher. #DoTheStretch
— fbb (@fbb_india) August 30, 2016
Some pretty poses there, and some bold. But all of them meet the 'stretch' brief.
Anything that gets your blood racing is worth doing. #DoTheStretch �� @fbb_india @KatrinaKaifFB pic.twitter.com/WdZSsJDlYq
— Ayan (@COOL8769) September 1, 2016
For a few vouchers more...
@fbb_india @KatrinaKaifFB #DoTheStretch Lets do some Kungufu bollywood Style of stretching. pic.twitter.com/iA8kFVY5kQ
— Babit (@babitkaushal) September 1, 2016
I can't match her @fbb_india
— Kanchan Negi (@coool_kashish) September 1, 2016
but I tried my best #DoTheStretch ������ pic.twitter.com/N62zLcTGQK
This was our amusing pick from among 1,400 pieces of Twitter content with an 'Engagement Score' of 1,000 by brands, in the period from 28 August to 3 September, compiled by social media analytics company Unmetric.
See anything interesting? Tell us @Campaign_India
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