We're not sure this will win an award for creativity or effectiveness. But it certainly counts as effective use of an existing creative.
The brand asked people to take #katrinakaif 's #DoTheStretch challenge, using a creative currently running in print and outdoors featuring the Bollywood leading lady. @FBB_India got back some fun responses as it asked followers to replicate Kaif's stretch via pictures and videos.
And the brand responded in good time, too.
Some pretty poses there, and some bold. But all of them meet the 'stretch' brief.
For a few vouchers more...
This was our amusing pick from among 1,400 pieces of Twitter content with an 'Engagement Score' of 1,000 by brands, in the period from 28 August to 3 September, compiled by social media analytics company Unmetric.