Hero Motocorp and Saatchi & Saatchi India unveil ‘Streets have a new goat’ campaign for Xtreme 250R
Saatchi & Saatchi India has collaborated with Hero MotoCorp to launch the ‘Streets Have a New GOAT’ campaign for the new Hero Xtreme 250R. The integrated campaign highlights the motorcycle’s standout acceleration and street performance, positioning it as the fastest and sharpest in its segment. Centred around a high-energy brand film featuring a dramatic face-off between the Xtreme 250R and sports cars, the narrative reinforces the bike's power and precision. Targeting young, first-time 250cc buyers, the campaign celebrates speed as a form of self-expression and is being amplified through television, digital, print, cinema and outdoor platforms.
Muscleblaze unveils cinematic campaign featuring Larry Wheels and Garuda Ram via Adsto Media House
MuscleBlaze has launched a high-octane campaign featuring US-based powerlifter Larry Wheels and Indian actor Garuda Ram, created by Adsto Media House. Sparked by a LinkedIn interaction, the campaign blends South Indian action cinema aesthetics with brand storytelling, reflecting a shift toward ad-as-entertainment. Directed by Ashwin Lakshmi Narayan and led by Shivanand M. Lalwani, the campaign showcases a gym showdown filled with masala elements and dramatic flair. Positioned as ‘ad cinema’, the film breaks traditional advertising formats and highlights how platforms like LinkedIn are catalysing bold creative launches in fitness marketing.
Navneet launches ‘Ab padhai banayegi interesting’ campaign to revamp its flagship digests
Navneet Education has rolled out the ‘Ab padhai banayegi interesting’ campaign to reintroduce its iconic Navneet Digest in a refreshed format tailored for modern learners. The campaign highlights the Digest’s updated features, including chapter-wise summaries, solved examples, and the integration of SMART DigiBook — a web and app-based interactive learning tool. Aimed at helping students stay focused amidst growing distractions, the campaign films portray relatable study challenges and position the Digest as a smart, engaging study companion. The upgraded series is now available across retail and digital platforms nationwide.
Waaree Energies launches campaign for radiance solar kit under ‘Surya Ghar' mission
Waaree Energies has unveiled an integrated print, digital, and radio campaign to promote Waaree Radiance, its new all-in-one residential solar kit, aligned with the Prime Minister’s ‘Surya Ghar’ mission. The campaign highlights the ease of solar adoption through this plug-and-play solution, which includes panels, inverters, and other components in a single package, eliminating the need for multiple vendors. Using humour to depict installation challenges, the film positions Waaree Radiance as a simplified alternative. Targeting non-metro and rural households, the campaign is active across key Indian states, supported by Waaree’s franchise network and customer support infrastructure.
Wickedgüd launches satirical campaign with Shilpa Shetty to promote healthy instant noodles
WickedGüd has launched a satirical digital campaign featuring brand ambassador Shilpa Shetty, highlighting the shift from traditional instant noodles to healthier alternatives. The film opens with Shetty rejecting unhealthy noodles, later clarifying her endorsement of WickedGüd’s products made without maida, palm oil, or chemicals, and instead using whole wheat and lentils. Aimed at Gen Z and young millennials, the campaign blends humour and brand honesty to underscore the brand’s mission of making comfort food guilt-free. The initiative comes amid the rapid growth of India’s instant noodles market, which is projected to double by 2028.
Sweet Truth marks National Cheesecake Day with quirky ‘Dessertologist’ campaign
Sweet Truth has rolled out a playful ‘Dessertologist’ campaign to mark National Cheesecake Day, addressing India’s so-called “vitamin cc (cheesecake) deficiency”. Each order includes a mock prescription and a 10-day “treatment plan” to promote trial. The brand is offering popular flavours like New York, Mango, and Blueberry at INR 99 per slice, with new “booster dose” options such as Chocolate, Peanut Butter, and Tiramisu priced at INR 129. The campaign is live on Swiggy, Zomato, and EatSure across 354 cities.
Fortune Soyabean Oil launches monsoon-themed AR pack and rain-reactive billboards
Fortune Soyabean Oil has unveiled a monsoon special campaign featuring interactive AR-enabled packaging and rain-reactive hoardings across Delhi, Jaipur, and Lucknow. The limited-edition pack includes a QR code that lets users create AI-generated pakoda designs, adding a creative twist to seasonal cravings. Complementing this are outdoor billboards that reveal steaming pakodas when it rains. The campaign is supported by a TVC, digital and e-commerce promotions, and print advertising. Celebrity chef Amrita Raichand also joins the initiative to showcase the brand’s suitability for crispy monsoon snacks.
Asian Paints damp proof showcases waterproofing expertise during India-England test at Old Trafford
Asian Paints Damp Proof collaborated with FCB Kinnect for a unique activation during the India vs. England Test match at Old Trafford by branding the stadium's rain pitch cover. Positioned as a live demonstration of its waterproofing leadership, the activation turned a typical rain delay into a symbolic moment of brand relevance. By protecting the pitch—the most vital part of the game—Asian Paints reinforced its core promise of shielding Indian homes from water damage. This real-time, culturally resonant integration highlighted the brand’s dominance in waterproofing while tapping into India’s cricketing passion to deliver an impactful message.
Dabur Red Paste turns #Switchtofluoridefree into a national movement
Dabur Red Paste has expanded its #SwitchToFluorideFree campaign into a full-scale brand movement aimed at raising awareness about the potential health risks of excessive fluoride exposure. Partnering with Mixed Route Juice, the campaign uses regional influencer content, animated explainers, SEO, search ads, and carousel posts to educate consumers on checking toothpaste labels and opting for fluoride-free options. Triggered by a Ministry of Jal Shakti report revealing unsafe fluoride levels in groundwater across 370 districts, the campaign targets families in high-risk regions through contextual storytelling and Ayurveda-backed positioning. Dabur Red Paste is promoted as a clinically tested, fluoride-free solution to common dental issues, reinforcing oral care as a critical aspect of preventive health.
Wipro giffy launches ‘Dishwash ka baahubali’ campaign featuring Sathyaraj and Ramya Krishnan
Wipro Consumer Care has launched a new TVC for its dishwash brand Giffy, titled ‘Dishwash Ka Baahubali’, starring actors Sathyaraj and Ramya Krishnan. Set in a dramatic, cinematic style, the ad transforms kitchen cleaning into a battle against tough grease, with Sathyaraj donning the role of a warrior-chef and Ramya Krishnan lending her commanding presence. The campaign highlights Giffy’s grease-fighting formula with turbo boosters, promising powerful cleaning with minimal effort. It reinforces Giffy’s relevance in Indian households and positions it as a high-performance solution for heavy-duty cooking residues.
Famous Innovations wins social mandate for World Pickleball League
Famous Innovations has secured the social media mandate for the World Pickleball League (WPBL), India’s first professional franchise-based league dedicated to the sport. As pickleball gains popularity among younger Indian audiences, the agency will develop a bold, youth-centric communication strategy for WPBL. The scope includes content planning, real-time storytelling, influencer activations, and trend-driven engagement across digital platforms. This partnership aims to position WPBL as not just a sports league but a cultural movement built on community and entertainment.
BabyMD launches ‘#Bootheflu’ to transform flu vaccination into a joyful experience
Bengaluru-based paediatric healthcare brand BabyMD has launched its monsoon campaign ‘#BooTheFlu’, aiming to reframe flu immunisation for children through a playful and stress-free experience. The initiative introduces India’s first joyride-based flu vaccination via the ‘Flu-Fighter’ van, offering WHO-approved needle-free vaccines, doorstep pick-up, and a cheerful in-van setup with toys, music, and games. The campaign has seen early success, with over 500 parents registering and 30 families experiencing the service. BabyMD clinics now offer free van rides with appointments to continue encouraging timely flu protection during monsoon season.
ITC Master Chef Creations unveils 'Jashn-e-gosht 2025' to celebrate regional mutton heritage
ITC Master Chef Creations has launched the 2025 edition of its annual campaign ‘Jashn-e-gosht’, spotlighting iconic regional mutton dishes from across India. The limited-edition menu features Champaran Mutton, Kosha Mangsho, Galouti Kebabs, and Rogan Josh, available until 15th August on Swiggy and Zomato. The campaign is anchored in culinary storytelling, including a nine-part digital series ‘Gosht Ke Kisse’, led by chef Harpawan Singh Kapoor, which explores the cultural roots of each dish. Collaborations with food creators and regional narratives aim to evoke nostalgia and pride in India’s mutton legacy.
Smirnoff Lemon Pop launches ‘We do we’ music campaign celebrating Gen Z collaboration
Smirnoff Lemon Pop Non-Alcoholic has unveiled its latest campaign, ‘We Do We’, spotlighting Gen Z’s spirit of collective individuality through music. The campaign features a collaborative track created from beats made using Smirnoff cans, produced by Sez on the Beat and reinterpreted by artists Shai, Agsy, and Tabla Guy. The five-part reel series, available on @smirnofflemonpop, showcases each artist’s version before culminating in a final anthem celebrating inclusivity and creative expression.
Truecaller partners with 'Special ops' character Himmat Singh to drive digital scam awareness
Truecaller has launched a new campaign featuring Himmat Singh, the fictional intelligence officer from the series Special Ops 2, played by Kay Kay Menon. Tapping into the character’s association with strategy and vigilance, the initiative aims to raise awareness around cybercrime and empower users against digital scams. Endorsed on social media by Truecaller's co-founder Alan Mamedi and promoted via JioCinema, the campaign blends pop culture with public safety messaging and will roll out across digital and social media platforms to promote digital vigilance.
Canara HSBC Life Insurance launches ‘Promises ka partner' campaign with Jasprit Bumrah and Sanjana Ganesan
Canara HSBC Life Insurance has launched a new campaign featuring real-life couple Jasprit Bumrah and Sanjana Ganesan, reinforcing its positioning as a "Promises ka partner." The films explore the emotional depth of life’s promises, with Bumrah reflecting on legacy and commitment, while Ganesan represents emotional grounding and support. Directed by Shoojit Sircar and conceptualised by Pravis Consulting, the campaign targets young couples and modern families, reframing insurance as a symbol of empowerment and long-term security. The multi-platform rollout spans TV, digital, and social media.
Rashmika Mandanna launches fragrance brand ‘Dear Diary’ inspired by personal memories
Rashmika Mandanna has launched ‘Dear Diary’, a fragrance brand rooted in personal memories, emotions, and identity. Drawing from her own life experiences and her popular digital series of the same name, the brand translates intimate moments into scent-based expressions. Each perfume embodies memories like the scent of her mother’s lotion or the earthy air of Coorg. Partnering with The PCA Companies for global brand building and distribution, ‘Dear Diary’ aims to offer consumers a sensory connection to their own stories and self-expression through fragrance.
CMS Info Systems unveils new brand positioning to reflect expanded service platform
CMS Info Systems has announced its new brand positioning, ‘Unified Platform. Limitless Possibilities.’, signalling its transition from a cash logistics provider to a comprehensive business services company. With managed services and technology solutions now forming 40% of its revenue, CMS is leveraging its nationwide reach, tech-driven innovations, and sectoral expertise to deliver integrated solutions for banking and retail sectors. The redefined brand promise underscores CMS’s focus on enabling efficiency, innovation, and business transformation, while continuing to build on the trust associated with its legacy brand.
KlugKlug secures funding to drive 10x growth and expand globally
Influencer marketing SaaS platform KlugKlug has raised an undisclosed amount from a consortium of investors, including unicorn founders, ex-CXOs, and category-leading angel investors. The funding aims to support the company's 10x growth trajectory and accelerate expansion across key markets in MENA, South Asia, and Southeast Asia. Alongside capital, KlugKlug has brought on advisors like Lloyd Mathias, Amit Jain, Gaurav Agarwal, and Indranil Chakraborty to guide its scale-up strategy. With a client base of over 200 global and Indian brands, KlugKlug uses AI-driven analytics to optimise influencer marketing campaigns, tracking 300 million influencers across 150+ countries. The company plans to deepen its technological capabilities and strengthen its position as a trusted global partner for data-led influencer marketing.
HRX onboards Triptii Dimri in ‘Built for sweat, designed for life’ campaign
HRX has launched its latest campaign, ‘Built for sweat, designed for life’, introducing Triptii Dimri as its female brand ambassador alongside Hrithik Roshan. The campaign positions HRX as a versatile activewear and athleisure brand that supports movement across all aspects of daily life. The film follows both ambassadors through workouts, coffee breaks, dance-offs and more, highlighting the brand’s expansive range of over 15,000 styles in activewear, footwear and accessories. Designed for performance and style, the film blends Hrithik’s discipline with Triptii’s spontaneity, reinforcing HRX’s appeal to modern consumers who prioritise both fitness and fashion.
Instamart’s latest ad uses humour to spotlight its massive product range
Instamart has launched a quirky new campaign titled ‘Big or small, we deliver it all’ to showcase its expanded catalogue of over 35,000 products. The ad, conceptualised by Moonshot Films, features a humorous scenario where a family enlists burglars to help around the house while waiting for their deliveries. From smart projectors to kitchen plates, the spot cleverly highlights Instamart’s wide range of offerings and 10-minute delivery promise. The film ends with an Instamart rider arriving as the burglars freeze in place, reinforcing the platform’s ability to deliver both essentials and lifestyle products with speed and convenience.
Birla Opus Paints spotlights Hawa Mahal in next ‘Colours of India’ film
Birla Opus Paints has launched the second film in its ‘Celebrating Colours of India’ campaign, this time reimagining Jaipur’s Hawa Mahal. Building on the success of the previous Gateway of India film, the animated spot features the brand’s Opus Boy, who brings colour and joy to clean-up marshals at the monument, underscoring the transformative and communal power of colour. With a background score by Ram Sampath, the film aims to reinforce the brand’s ‘Duniya Ko Rang Do’ philosophy. Conceptualised by Leo India and Zombie Studios, Brazil, the film is being promoted across TV, digital, OOH, print, and radio platforms.
Simca Advertising launches ‘JVPD Square’, a digital landmark in Juhu
Simca Advertising Ltd. has unveiled ‘JVPD Square’, a trio of synchronised digital billboards at the JVPD Circle in Juhu, Mumbai. Positioned at one of the city’s busiest intersections, the new media site is designed to maximise visibility and brand recall, especially with its 24x7 illumination for enhanced night-time impact. Described as more than just media inventory, JVPD Square is intended to be a cultural and advertising statement, offering a canvas for premium brands in lifestyle, automotive, tech, and entertainment. Simca plans to evolve the space into a signature media zone by incorporating interactive and digital capabilities. This launch reinforces Simca’s legacy of high-impact outdoor advertising across India since 1972.
Gabit unveils second ad film with Ranbir Kapoor for its smart ring
Gabit has released the second film in its ongoing campaign featuring Ranbir Kapoor, reinforcing its positioning as an integrated health and wellness brand. The new film portrays Kapoor discovering how the Gabit Smart Ring functions as a silent yet powerful guide across four health pillars—fitness, nutrition, stress, and sleep. It highlights the ring’s ability to replace multiple health experts with clinical-grade tracking and actionable insights, all without user intervention. The film adopts a witty and grounded narrative, culminating with Kapoor’s punchline: “Ab saare health experts hai, iss ek, Gabit ring mein.” Following the success of the first ad, this sequel deepens the brand’s promise of wearable intelligence that simplifies health. The campaign is now live across YouTube, Instagram, and other digital platforms.
Britannia Milk Bikis celebrates Tamil Nadu Day with ‘A bite of TN’ campaign
Britannia Milk Bikis marked Tamil Nadu Day with its most hyperlocal campaign yet, titled ‘A Bite of TN’. Conceptualised by Talented, the campaign draws inspiration from a nostalgic habit unique to the region — nibbling around the biscuit’s flower border and logo. Featuring 80 contextualised billboards across 19 districts and 13 district-specific print creatives, the campaign creatively transforms bitten Milk Bikis into cultural icons of Tamil Nadu, such as jasmine flowers and Thalaivar’s glasses. Shot in stop-motion with a folk-Kollywood-Gaana-inspired soundtrack, the film acts as both a tribute and a visual travelogue of the state’s cultural richness, highlighting the brand’s long-standing bond with Tamil households.
DBS Bank India celebrates world emoji day with ‘:DBS’ campaign
To mark World Emoji Day, DBS Bank India launched a creative campaign transforming the classic smiley “:D” into “:DBS”, cleverly integrating its brand name with the symbol of happiness. The topical campaign reimagines the emoji to represent the ease and satisfaction of banking with DBS, reinforcing the message that seamless financial experiences can bring genuine joy to customers.
Lenovo launches ‘Damn the odds’ campaign featuring Jasprit Bumrah and Mythpat
Lenovo has rolled out its new campaign ‘Damn the Odds’ with brand ambassadors Jasprit Bumrah and gaming creator Mythpat, celebrating Gen Z’s ability to thrive under pressure using AI-powered technology. The campaign showcases how Lenovo’s AI-enabled tools enhance performance in both sports and content creation—illustrated through Bumrah’s training in an AI lab and Mythpat’s rise from intern to digital influencer. Aimed at India’s next-gen achievers, the campaign underscores Lenovo’s push into the AI PC and gaming segments while continuing its global legacy in sports and esports.
MHOne launches AI-powered pregnancy app with campaign on unwanted advice
Motherhood Hospitals has launched MHOne, an AI-powered pregnancy care app, with a campaign titled ‘Pregnant Women Get Advice From Everyone’. Created by Phantom Ideas, the film uses AI-generated visuals to reflect the humorous chaos of unsolicited advice that expecting mothers often receive from various sources. While the tone is light, the message is rooted in empathy—positioning MHOne as a complete, credible solution offering expert advice, mental health support, community access, and more. The campaign aims to build trust through insight-driven storytelling with a modern, relatable approach.
Eveready launches India’s first hybrid torch with #Neveroutoflight campaign
Eveready Industries has launched India’s first hybrid torch, featuring both rechargeable and battery-operated modes, ensuring uninterrupted lighting. The dual-powered device includes a 1W front LED, side light, and fast-charging USB Type-C port, with added safety features like overcharge protection. To promote the innovation, Eveready has unveiled the #NeverOutOfLight campaign in partnership with the supernatural thriller ‘Nikita Roy’ starring Sonakshi Sinha. The collaboration aligns with the torch’s message of resilience, reflecting its design for daily use, emergencies, and outdoor needs.
Cipla Health launches Astaberry’s ‘get the rich look’ campaign with humourous everyday stories
Cipla Health has rolled out a new campaign for its skincare brand Astaberry, titled ‘Get the Rich Look’, spotlighting naturally radiant skin that boosts everyday confidence. Drawing on real consumer anecdotes, the film takes a humorous and relatable approach to show how Astaberry’s nature-based skincare helps women feel more self-assured without makeup or filters. Targeting aspirational consumers across Bharat, the campaign reinforces the brand’s legacy of affordable, effective, and nature-powered solutions designed for all skin types.
Chupa Chups brings chaotic fun to screens with ‘sweet hai ya sour hai’ campaign
Chupa Chups has launched a new campaign celebrating the quirky fusion of sweet and sour in its jellies, with a TVC that transforms a casual game of carrom into a spiral of unpredictable fun. Titled ‘samajh ke bahar hai, jaise Chupa Chups sweet hai ya sour hai’, the film highlights how the brand’s Sweet & Sour Belts disrupt ordinary moments with humour and chaos. Conceptualised by Ogilvy, the campaign reflects Chupa Chups' ‘Forever Fun’ philosophy through surreal storytelling and cultural cues, and is being amplified across TV, digital, and social media to engage new audiences seeking bold flavour and unfiltered fun.
Axis Bank celebrates life’s milestones with ‘the first that stays’ campaign for Suvidha.
Axis Bank’s latest campaign, ‘The First That Stays’, positions its Suvidha Salary Program as a meaningful partner in the lives of young professionals. Targeted at Gen Z, the campaign highlights the emotional significance of first experiences—such as a first job, first solo trip, or first heartbreak—through a vertical-first Instagram film using stop-motion animation and scrapbook-style visuals. The main film is supported by vox pop content capturing real Gen Z stories and performance creatives aimed at driving conversions. With a full-funnel strategy, Axis Bank redefines salary banking as an experience rooted in identity, freedom, and emotional connection.
Sammaan Capital celebrates middle-class triumph in ‘hum ho gaye kamyaab’ campaign
Sammaan Capital has launched ‘Hum Ho Gaye Kamyaab’, a new campaign that honours the aspirations and achievements of India’s middle class, particularly millennials. Conceptualised by McCann and produced by Firecracker Entertainment, the TVC traces the emotional and financial journeys of individuals striving to own homes or build businesses. With an anthem sung by Amit Trivedi, the film transitions from the hopeful "Hum Honge Kamyaab" of the 90s to a fulfilled "Hum Ho Gaye Kamyaab" in the present. Rooted in the brand’s philosophy of ‘Jiyo Sammaan Se’, the campaign underscores Sammaan Capital’s role as a trusted financial partner enabling dignity, inclusion, and empowerment.
Isopure launches ‘everything you need, nothing you don’t’ campaign with Rashmika Mandanna
Isopure has announced Rashmika Mandanna as its first brand ambassador in India with the launch of its new campaign ‘everything you need, nothing you don’t’. The campaign highlights ISOPURE’s minimalist and transparent approach to nutrition, reflecting a lifestyle focused on purity, simplicity, and conscious choices. Rashmika’s disciplined yet balanced outlook mirrors the brand’s ethos, as she fronts the zero-carb Unflavoured variant featuring 25g of whey protein isolate with no sugar, fat, or artificial additives. The campaign will be amplified through interactive purity tests like the Isofoam and Isomix challenges to reinforce ISOPURE’s commitment to clean, uncompromised quality.
Plum partners with Milind Soman for niacinamide serum campaign
Plum has launched a new campaign featuring Milind Soman to promote its 10% Niacinamide Face Serum with Rice Water. Titled ‘Right Efforts = Bright Results’, the film blends fitness and skincare, with Milind embodying the brand’s philosophy of consistency and science-led routines. Set in a lab-themed narrative, the film highlights key ingredients like niacinamide, rice water, squalane and caffeine, underscoring that visible results require regular, honest effort. Plum positions the campaign as a celebration of process and discipline in skincare, aligning with Milind’s ethos of long-term commitment over shortcuts.
Stahl celebrates 10 years of triply cookware innovation with new campaign
Stahl has launched a digital campaign titled ‘India’s Triply Pioneer – 10 Years of Triply’ to mark a decade since introducing India’s first homegrown triply cookware. The film highlights the transformation Stahl has brought to 25 lakh kitchens across the country through its precision-engineered products. With visuals echoing automotive-grade detailing, the campaign showcases how Stahl’s design-led cookware enhances both the cooking process and culinary outcomes. The narrative contrasts a lifeless kitchen routine with the vibrant change sparked by Stahl Triply, positioning the cookware as a catalyst for joy and creativity. Built with a stainless steel-aluminium-stainless steel composition, Stahl’s triply products promote even heating, healthier meals, and enduring quality. Drawing from real user experiences, the brand celebrates its journey from a category creator to a symbol of innovation and everyday excellence in Indian kitchens.
LPU Online and Hashtag Orange unveil campaign celebrating the modern multitasking learner
LPU Online, the digital learning arm of Lovely Professional University, has launched a new campaign created by Hashtag Orange, focusing on learners who balance work, life, and education. Featuring two brand films—‘Morning Chaos’ and ‘Late for Class’—the campaign highlights how flexible online programmes offer a credible alternative to traditional education. Targeting working professionals and caregivers, the narrative shifts the perception of online learning as a smart, sustainable choice for evolving lifestyles. The campaign is currently live across digital platforms.
Marriott International launches ‘toh, aaj jaana kahan hai?’ campaign featuring Kareena Kapoor Khan
Marriott International has launched its tech-integrated dining campaign, ‘Toh, Aaj Jaana Kahan Hai?’, across South Asia, with Bollywood actor Kareena Kapoor Khan as its face. The campaign, running from July to September 2025, aims to reimagine dining through a series of engaging brand films that highlight Marriott’s restaurants and lounges as immersive culinary destinations. It blends technology, personalisation, and storytelling to enhance guest experiences and simplify the reservation process. Kapoor Khan brings relatability and charm to the campaign, encouraging diners to rediscover memorable meals with Marriott.
