The special print edition is a compendium of India's contenders at Cannes and also features an interview with this year's Lion of St Mark winners, the Pandey brothers
This year too, Campaign India has published a special print edition of the Indian advertising entries to Cannes Lions 2018. The work featured in this edition is voluntarily provided by the agencies featured in the publication.
This special edition is not for sale and will be distributed to delegates at the Cannes Lions 2018.
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
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Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?
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