Raahil Chopra
Feb 17, 2015

Campaign India Power Play: MRF

Koshy Varghese, executive vice president, marketing, MRF, explains the brand's plans for the ICC Cricket World Cup 2015

Campaign India Power Play: MRF
During the on-going ICC World Cup 2015, Campaign India will speak with those who are investing in the tournament and Team India.
Next on the list of the Campaign Power Play series is MRF, who tied up with the ICC for this year's tournament.
Koshy Varghese, executive vice president, marketing, 
Brand: MRF
At the ICC World Cup since: Became global partner of the World Cup this year.
Indian cricket sponsor or advertiser since:  For the last 25 years MRF has been associated with the game of Cricket as a sponsor and advertiser. In 1989, MRF sponsored a major international cricket tournament called ‘MRF World Series’ for the Jawaharlal Nehru Cup, which still remains as one of the most spectacular events held in the country.  
Why cricket? MRF already has a strong association with cricket for over 27 years and has contributed monumentally to the development of the game in the subcontinent through several path-breaking initiatives, including the MRF Pace Foundation. MRF and this association is a testimony to our commitment to cricket and its spirit. It is a matter of pride to be associated with Cricket. Cricket is been followed by millions of passionate fans not only in India but all over the world
Will campaign plans change if India exits early? As an Indian you would always want the team to go all the way in the world cup, there can be no change in that! At this point We are optimistic about India making it to the last four. Expectations are high from the Indian team and there is a lot riding on them, just as there is a lot, literally, riding on us at MRF.
What will be your masterstroke at the ICC World Cup down under? You will have to  wait and watch the World Cup for that! 
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Campaign India