Campaign India Team
Jun 10, 2012

Campaign India DMA 2012: Maxus is Agency of the Year, Titan Client of the Year

Webchutney (‘All About Rajini’) and Jack In The Box-Sony Music team (‘Kolaveri Di’) bag Platinum

Campaign India DMA 2012: Maxus is Agency of the Year, Titan Client of the Year

Maxus India won the ‘Agency of the Year’ award at the Campaign India Digital Media Awards 2012, while Titan Industries walked away with the ‘Client of the Year’ trophy. The awards were presented on 8 June 2012 in Mumbai.

Maxus India had a tally of five metals, comprising one Gold, two Silvers and two Bronzes. The Gold winning-entry was ‘Titan HTSE - Light Powered media for light powered watch’, in the APPS category. The Silvers were also for work on Titan HTSE in the Integrated and Mobile categories. The agency won a Bronze each for client Nokia’s 'The Times of India becomes LIVE TV' entry in the Mobile category, and for its 'Sequel to TVC with a Twist' in the Website category for Tanishq.

Titan Industries won the Client of the Year award thanks to three digital campaigns – one each for Titan HTSE (watches), Tanishq and Fastrack. Receiving the award on behalf of Titan was Gaurav Bhuwan, Head Retail - Tanishq, Titan Industries Limited.

Asked about the focus on digital at Titan across brands, Bhuwan said, “It’s the focus on consumer understanding that is at the core; on understanding each kind of behaviour that consumers exhibit on each medium. And digital is not just a medium, it is part of a strategy for us. It’s about creating ideas around a strategy and then continuing to evolve conversations and engaging consumers.”

Besides wins for work entered by Maxus India for Titan HTSE and Tanishq, Titan also won a Bronze for Fastrack 'Tees' in the Online Marketing category, entered by 22feet.

Platinum for Jack In The Box, Webchutney

Webchutney won a Platinum award for its entry 'All About Rajni' for Desimartini. The same campaign picked up two Golds – one each in the Media Innovation and Website categories. It also won Webchutney a Silver in the Viral Marketing category. The digital agency also won a Bronze for 'Harmonium Love' for client Mohan Music Palace, in the category Website.

'Why This Kolaveri Di' entered by Jack In The Box Worldwide and Sony Music Digital Marketing Team, bagged the second Platinum of the evening. The entry also won two Golds - one each in Viral Marketing and Use Of Social Media. In the Online PR category, the entry won a Silver.

Grey Digital’s entry 'Oscar Charades' for client Star Movies won a Silver in the Display category. The agency also won four Bronzes for its work on Volkswagen Jetta. These were in the categories of Display ('Type Like Crazy For The Jetta'); Viral Marketing and Use Of Social Media ('Anything4Jetta - Zero to Trending in 20 minutes'); and Online Marketing ('When Twitterati did everything they could with #anything4jetta').

Interactive Avenues won four metals - three Silvers and one Bronze. It’s entry 'Spark The Rise' for Mahindra won a Silver in the Online Marketingvategory, 'Recommend the AMEX Experience' for American Express in Media Innovation; and 'AMEX - Gunning for Gold on Linkedin' in Use Of Social Media. The Bronze was for 'AMEX - Did your designation just change?' in the Display category.

Other entrants winning metal were Interface Business Solutions (1 Silver, 2 Bronzes), OgilvyOne Worldwide (1 Silver, 2 Bronzes ), ‘Mahindra + Agencies’ (1 Silver), MRM Worldwide / Result Services Private Limited (1 Silver), Creativeland Asia (2 Bronzes), Mindshare (2 Bronzes); and Indigo Consulting , Kotak Life Insurance and LBi (1 Bronze each).

The complete list of winners by category is below:

A. SEARCH

Campaign title Entrant Company Client Metal
ICICI Bank Money2India Mindshare ICICI Bank IBG BRONZE
Castrol-Kept it simple silly Mindshare Castrol India BRONZE

 

B. MOBILE powered by Nokia

 

Campaign title Entrant Company Client Metal
The Times of India becomes LIVE TV Maxus India Nokia India BRONZE
Light Powered Media for light powered watch Maxus India Titan Industries SILVER

 

C. DISPLAY

 

Campaign title Entrant Company Client Metal
Type like crazy for the Jetta Grey Digital Volkswagen India BRONZE
AMEX-Did your designation just change? Interactive Avenues American Express BRONZE
Oscar Charades Grey Digital Star Movies (Star India) SILVER

D. WEBSITE

 

Campaign title Entrant Company Client Metal
Kerala Holiday Mart Website Indigo Consulting Kerala Holiday Mart BRONZE
Harmonium Love Webchutney Mohan Music Palace BRONZE
The Audi 24-hour Online Le Mans Race (with a difference) Creativeland Asia Audi India BRONZE
Sequel to TVC with a TWIST Maxus Tanishq (Titan Industries) BRONZE
The Photographs Case OgilvyOne Worldwide Fox Crime (Star India) SILVER
All About Rajni Webchutney Desimartini GOLD

E. LOYALTY CAMPAIGN

 

Campaign title Entrant Company Client Metal
Tata DOCOMO Twittcom - Enhancing Loyalty through the World's first Twitter e-com Interface Business Solutions Tata DOCOMO BRONZE

F. VIRAL MARKETING

 

Campaign title Entrant Company Client Metal
anything4jetta - Zero to Trending in 20 Minutes Grey Digital Volkswagen India BRONZE
All About Rajni Webchutney Desimartini SILVER
Why This Kolaveri Di Jack In The Box Worldwide and Sony Music Digital Marketing Team Sony Music Entertainment India GOLD

 

G. ONLINE MARKETING

 

Campaign title Entrant Company Client Metal
The Photographs Case OgilvyOne Worldwide Fox Crime (Star India) BRONZE
When Twitterati did everything they could with #anything4jetta Grey Digital Volkswagen India BRONZE
Tees 22feet Fastrack (Titan Industries) BRONZE
The Audi 24-hour Online Le Mans Race (with a difference) Creativeland Asia Audi India BRONZE
Spark The Rise Interactive Avenues Mahindra SILVER

 

H. INTEGRATED

Campaign title Entrant Company Client Metal
The Photographs Case OgilvyOne Worldwide Fox Crime (Star India) BRONZE
Spark The Rise Mahindra + Agencies Mahindra SILVER
Titan HTSE Maxus India Titan Industries SILVER
 

 

I. MEDIA INNOVATION

 

Campaign title Entrant Company Client Metal
Tata DOCOMO Twittcom - World's first e-com through Twitter Interface Business Solutions Tata DOCOMO SILVER
Recommend the AMEX Experience Interactive Avenues American Express SILVER
All About Rajni Webchutney Desimartini GOLD

 

J. USE OF SOCIAL MEDIA

Campaign title Entrant Company Client Metal
Turning consumers into brand ambassadors LBi Johnson & Johnson BRONZE
anything4jetta - Zero to Trending in 20 Minutes Grey Digital Volkswagen India BRONZE
Tata DOCOMO Twittcom - World's first e-com through Twitter Interface Business Solutions Tata DOCOMO BRONZE
Amex – Gunning for Gold on Linkedin Interactive Avenues American Express SILVER
Why This Kolaveri Di Jack In The Box Worldwide and Sony Music Digital Marketing Team Sony Music Entertainment India GOLD

 

K. APPS

Campaign title Entrant Company Client Metal
Clone Me app - Mere Jaisa Koi Kotak Mahindra Old Mutual Life Insurance Ltd. Kotak Life Insurance BRONZE
Titan HTSE Light powered media for light powered watch Maxus India Titan Industries GOLD

 

L. GAMING

Campaign title Entrant Company Client Metal
A380 Park & Fly MRM Worldwide (Result Services Private Limited) Lufthansa German Airlines SILVER

 

M. ONLINE PR

Campaign title Entrant Company Client Metal
Why This Kolaveri Di Jack In The Box Worldwide and Sony Music Digital Marketing Team Sony Music Entertainment India SILVER

PLATINUM AWARDS

Campaign title Entrant Company
Why This Kolaveri Di Jack In The Box Worldwide and Sony Music Digital Marketing Team
All About Rajni Webchutney

 

DIGITAL CLIENT OF THE YEAR
 

Titan Industries

 

DIGITAL AGENCY OF THE YEAR

Maxus India

 

 

 

 

Source:
Campaign India

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